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An exciting opportunity has arisen for a CRM Marketing Manager based in Berkshire. This role will provide hybrid working, 3 days from the office and 2 days from home; and the successful candidate will be responsible for managing a small team, developing and executing a strategy for email communications to drive engagement, sales, and brand loyalty across UK/EU markets. our UK and European markets.
Client Details
An exciting business within the retail and consumer products sector.
Description
The successful CRM Marketing Manager will...
- Design and implement direct email marketing campaigns
- Upgrade our email templates and communications using graphics, personalisation and advanced features
- Collaborate with CRM and Customer Marketing teams to optimize segmentation, targeting the right customers to maximize engagement.
- Monitor, track, and analyze campaign performance, making recommendations for future enhancements.
- Manage relationships with external teams and suppliers to align email campaign needs and ensure brand consistency
Profile
A successful CRM Marketing Manager should have:
- Proven experience in leading a small team.
- Proven work experience in Email Marketing/ CRM.
- Hands-on experience with HTML and content management systems
- Excellent planning and organizational skills to manage multiple projects and deadlines.
- Strong analytical skills for interpreting data and optimizing digital communications.
Job Offer
An exciting opportunity with a consumer products and retail business providing hybrid working and opportunities for growth and development.
