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Sales Manager / Business Development Manager - Drinks Industry
Berkshire (Field-based, with travel across the region)
Up to 45,000 per annum + Bonus + Car Allowance + Benefits
Sector:
Drinks Distribution / On-Trade / Hospitality
I currently have an exciting opportunity for an experienced Sales Manager with experience in the on-trade drinks industry to work for a leading drinks distributor as their Berkshire Sales Manager
As the Sales Manager / BDM, you'll be the face of the business in the region - building strong relationships with on-trade clients including pubs, bars, restaurants, hotels, and venues. You'll be responsible for both account management and new business development, ensuring your customers receive first-class service.
Key Responsibilities:
- Drive sales growth across your territory by identifying and converting new on-trade opportunities
- Manage and grow an existing portfolio of hospitality clients
- Build strong, consultative relationships with key decision-makers
- Promote our extensive drinks portfolio and introduce new products to market
- Work closely with internal teams to ensure excellent customer service and fulfilment
- Attend industry events, tastings, and brand activations where required
About You:
- Proven track record in sales, ideally within drinks, FMCG, or hospitality
- Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels)
- Results-driven with a passion for the drinks industry
- Confident communicator with strong negotiation and influencing skills
- Self-motivated, well-organised, and able to manage your own diary
- Full UK driving licence (essential)
What We Offer:
- Competitive base salary + bonus structure
- Company car or car allowance
- Opportunities for progression in a growing business
- Regular industry training and tastings
- A vibrant, collaborative team culture
Interested? Apply now with an up to date CV to be considered for this exciting Sales Manager opportunity.
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