Head Of Sales

Job Title: Head of Sales
Location: Bradford (Full-time, Office-based)
Salary: 90,000-120,000 (DOE)
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About the Company
I am supporting a leading cash plan provider company committed to delivering affordable and accessible health and well-being solutions to individuals and businesses across the UK. Their mission is to empower customers with innovative products and exceptional service, helping them manage everyday healthcare costs with confidence.
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Role Overview
The Head of Sales will be responsible for driving revenue growth, shaping the sales strategy, and leading a high-performing team focused on product and distribution. This is a pivotal leadership role requiring a strategic thinker with proven experience in health insurance, employee benefits, or financial services sectors.
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Key Responsibilities
* Sales Strategy & Leadership
o Develop and execute a comprehensive sales strategy aligned with business objectives.
o Lead, mentor, and inspire the sales team responsible for product and distribution.
o Establish clear KPIs and monitor performance to ensure consistent achievement of targets.
* Business Development
o Identify and secure new business opportunities across corporate and SME markets.
o Build and maintain strong relationships with brokers, intermediaries, and key partners.
o Drive growth through innovative product positioning and market penetration strategies.

Commercial Management
* Forecast sales performance and manage budgets effectively.
* Collaborate with marketing and product teams to optimise go-to-market plans.
* Negotiate high-value contracts and partnerships to maximise profitability.

Market Insight & Innovation
* Stay ahead of industry trends, competitor activity, and regulatory changes.
* Contribute to product development and pricing strategies based on market feedback.
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Skills & Experience Required
* Proven track record in senior sales leadership within health insurance, employee benefits, or financial services.
* Strong commercial acumen with experience managing multi-million-pound revenue streams.
* Exceptional leadership and team development skills, particularly in product and distribution.
* Excellent negotiation and stakeholder management abilities.
* Strategic thinker with hands-on execution capability.
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Qualifications
* Degree-level education or equivalent experience.
* Professional qualifications in sales or leadership (desirable).
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Package & Benefits
* Competitive salary: 90,000-120,000 + performance-based bonus.
* Comprehensive benefits package including healthcare, pension, and flexible working options.
* Opportunity to shape the future of a growing, customer-focused organisation.

Search is an equal opportunities recruiter and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age.