Head of Marketing

Seeking a strategically minded Head of Marketing who always sees the bigger picture!

This pivotal role will oversee marketing across a group of B2B companies with multiple branches throughout the Midlands. A pioneer in its sector, the group has grown steadily over the years, acquiring businesses, building new brands, and expanding into new markets along the way! With big plans and even bigger ambitions for the future, now is a truly exciting time to join and lead their marketing efforts, supported by a strong and skilled team.

What’s in it for you?

• Work hours: 8:30am to 5:30pm, Monday to Thursday, and 9am to 5pm on a Friday
• Salary: £48,000 - £55,000
• 25 days annual leave plus bank holidays
• Annual bonus based on company performance
• Access to a pension scheme
• Life insurance
• Healthcare benefits

Head Of Marketing Responsibilities:

• Develop and implement innovative and effective marketing strategies for each company, ensuring the strategy is aligned with each brand and its objectives
• Create multiple marketing plans for the group and individual projects, ensuring each plan meets budgets and group KPIs
• Act as the marketing voice and expert for the group, working closely with directors and stakeholders to understand business goals and align marketing efforts
• Oversee all digital marketing activity, which includes content, email, social media, SEO, PPC and website management
• Lead all marketing activity, ensuring all campaigns, promotions, and initiatives are executed and implemented as agreed and to a high standard
• Build and maintain solid working relationships across departments, including sales, operations, technical, and product development teams, to support the development of tailored marketing strategies and plans
• Oversee the development of all marketing assets, both digital and print, ensuring all are in line with brand guidelines and group goals
• Undertake research on the market and competitors to improve performance and identify opportunities
• Use analytical tools to measure the success of campaigns and strategies, using your findings to adapt and improve
• Lead and develop a skilled marketing team, sharing your knowledge and guidance, and promoting a culture of high performance and collaboration
• Regularly liaise with the senior leadership team to inform them of all market activity, performance, and results

Head Of Marketing Skills and Experience:

• Demonstrates exceptional marketing skills and knowledge, perfected over the years, and is already operating at Marketing Manager/Marketing Director/Head of Marketing level
• A degree in marketing, pr, advertising, or business would be an advantage, but not essential
• Experience within B2B marketing is essential, and it would be a bonus if this experience was gained in either a manufacturing, distribution, industrial or engineering sector
• Proven track record of developing detailed online and offline marketing plans, strategies, and campaigns
• Skilled in all areas of marketing, including digital marketing, product marketing, and brand management
• Knowledge of SEO and Paid Search
• Confident working across a group of companies and experience working with international markets would be beneficial
• A 'big picture' thinker, who understands the importance of marketing and the impact it has on a business
• Analytically-minded, able to transform data into actionable insights