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- Annual Salary: £32k - £36k
- Location: Swindon, hybrid 3 days per week in the office
- Job Type: Permanent, Full-time (37.5 hours per week)
An exciting opportunity has arisen to join a well-established business in Swindon working within their European marketing team as a Product Marketing Executive, where you will oversee product marketing initiatives across Europe. This role focuses on managing a full product pipeline, e-commerce merchandising, and collaborating with multiple stakeholders to drive product launches, enhance brand visibility, and optimise internal processes.
Day-to-day of the role:- Lead and coordinate the development of new or complementary product ranges to increase revenue and brand exposure.
- Conduct market research to anticipate trends and meet evolving customer demands.
- Manage products from concept through to market introduction, ensuring timely delivery and strong positioning
- Plan and execute promotional launch and product strategies, aligning with overall marketing goals.
- Produce and coordinate the creation of product assets, such as images, written content, and supporting materials.
- Optimise listings on relevant e-commerce marketplaces, ensuring information accuracy and an engaging customer experience.
- Collaborate with product, sales, and technical teams to reduce launch timelines and improve process efficiency.
- Maintain communication with sales, finance, and regional marketing teams to ensure consistent product strategies.
- Track key performance indicators (such as sales growth and return on investment) and present findings to management.
- Additional Duties:
- Support the creation of digital and print product marketing campaigns.
- Maintain accurate product descriptions and ensure compliance with brand guidelines across all platforms.
- Liaise with external agencies to assist with advertising, design, or research.
- Attend relevant trade shows or industry events to stay informed of market trends and networking opportunities.
- Provide day-to-day marketing support to smaller subsidiaries during the development stages of their local marketing departments.
- Proven experience in a product marketing, marketing executive, or related role, ideally within a technical or industrial sector.
- Familiarity with e-commerce merchandising and content optimisation.
- Proficiency in creative software (e.g., Adobe Creative Suite), or a demonstrated ability to brief designers effectively.
- Strong project management capabilities, including scheduling, budgeting, and stakeholder engagement.
- Demonstrated skill in copywriting or proofreading, with an eye for clarity and consistency.
- Ability to analyse and report on campaign effectiveness and product performance.
Interested? Apply online today or contact Jo Aldred at REED Marketing & Creative for more information about this role.
