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SENIOR MARKETING EFFECTIVENESS MANAGER - WATFORD
UP TO £85,000 + BONUS
THE COMPANY
We are supporting a global business on a senior-level marketing analytics hire.
THE ROLE
The successful Senior Marketing Effectiveness Manager responsibilities will include:
- Partner with the Product & Marketing Director and Marketing Leadership to evaluate performance across marketing channels and optimise spend.
- Lead the quarterly econometrics process, ensuring accuracy, timeliness, and actionable recommendations.
- Mentor and develop the econometrics/analytics team, fostering a culture of insight-led decision-making.
- Collaborate with external agencies to align on performance narratives and strategic priorities.
- Present findings and recommendations to senior stakeholders, including the C-suite.
- Support Marketing and Finance in budget setting and long-term investment planning.
- Drive the delivery of the marketing analytics roadmap, including commissioning new tools and evaluating their impact.
YOUR SKILLS AND EXPERIENCE
The successful Senior Marketing Effectiveness Manager will have the following skills and experience:
- Proven experience in marketing effectiveness, econometrics, or marketing analytics.
- People management experience with a track record of developing high-performing teams.
- Strong stakeholder engagement skills, including work with senior leadership.
- Hands-on experience delivering marketing analytics projects.
THE BENEFITS
The successful Senior Marketing Effectiveness Manager will receive a salary of up to £85,000, plus an array of additional benefits.
HOW TO APPLY:
Please register your interest by sending your CV to Harry Mincer via the apply link below.
