- Develop and lead organic social strategies across Instagram, X, Facebook & Reddit.
- Own email/CRM campaigns, flows, and list growth.
- Ensure consistency across tone of voice, visuals, and messaging.
- Manage internal creatives, agencies, and freelancers.
- Drive KPIs: engagement, brand awareness, and community growth.
- 4+ years in social media or brand marketing in a D2C or B2C environment (Gaming or fandom brands is a plus).
- Proven results in organic growth & engagement.
- Strong copywriting, content planning & CRM knowledge.
- Team leadership experience.
- Passion for geek culture, collectibles & online communities.