- Own and execute paid acquisition strategies across Meta, Google, and programmatic platforms.
- Manage and scale affiliate marketing programmes to drive customer acquisition.
- Optimise paid media budgets for maximum ROI and performance.
- Collaborate with design and content teams to brief in creative for ad campaigns.
- Report weekly on KPIs and trends, providing data-led recommendations.
- Support email and CRM growth initiatives with a performance lens.
- Identify emerging channels and test innovative growth tactics.
- 5+ years in digital marketing, managing paid channels across multiple platforms.
- Proven experience in D2C/B2C growth - e-commerce preferred.
- Expert in PPC, programmatic buying, and affiliate marketing.
- Confident budget owner with strong analytical skills and commercial mindset.
- Strong communicator with experience briefing creatives and working cross-functionally.
- A passion for pop culture, gaming, and staying on the pulse of digital trends.