Assistant Brand Manager

Are you a creative, ambitious marketer with a passion for flavour, culture, and consumer-led brands? Do you love variety, enjoy taking ownership, and want to make a real impact in a fast-paced FMCG environment?

We’re partnering with a vibrant food & drink business that’s home to some of the UK’s best-loved sauces, spices, and seasonings — and they’re looking for an enthusiastic Assistant Brand Manager to join their growing team.

You won’t just be supporting campaigns — you’ll be shaping them. From digital activations to product launches, trade events to market research, you’ll have the chance to get involved in every part of the marketing mix. This is a brand team that values creativity, fresh thinking, and collaboration. You’ll work closely with experienced Brand Managers, gaining genuine hands-on experience while helping to drive category growth and brand love across the UK.

What You’ll Be Doing

Driving Brand Growth

• Help build and execute eye-catching brand plans.
• Support new product launches, packaging projects, and promotional activity.
• Keep your finger on the pulse of consumer trends and competitor movements.

Bringing Campaigns to Life

• Coordinate digital, shopper, and trade marketing campaigns.
• Manage agencies, timelines, budgets, and creative briefs.
• Ensure brand consistency across all consumer touchpoints.
• Oversee product sample management and distribution to partners.

Digital Ownership

• Support the monthly social content calendar and website updates.
• Carry out day-to-day community management.
• Work with technical teams to resolve any consumer queries.

Insight & Analytics

• Conduct market and consumer research to uncover new opportunities.
• Track sales and campaign performance using data and insight tools.
• Prepare reports and presentations for senior leadership.

Cross-Team Collaboration

• Work with Sales, Supply Chain, NPD, and Finance to ensure projects land smoothly.
• Support trade shows, events, and experiential marketing activities.

What We’re Looking For

• A degree in Marketing, Business or similar.
• 1–2 years’ experience in marketing or brand support, ideally FMCG.
• Someone analytical, organised, and proactive.
• A confident communicator with strong presentation skills.
• A creative thinker who brings ideas and energy to the table.
• A genuine passion for food and consumer culture.

If this sounds like the right move for your career, we’d love to speak to you!

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The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.