Business Development Executive

Salary: Competitive basic +mileage + uncapped Commission

Location: York (Hybrid/Flexible) - Driver essential with own transport

Liquid Indulgence, a one-of-a-kind independent wine merchant, is on the lookout for an ambitious and enthusiastic Business Development Executive to join them on their exciting journey. We specialise in exclusive, artisan wines and spirits - the kind you won’t find on supermarket shelves -and work closely with boutique bars, high-end restaurants, and discerning private clients across the UK.

This is your chance to turn your passion into a career and grow something real, alongside an industry veteran with over 30 years of experience.

You will work closely with an experienced wine professional, gaining real industry insight while representing exclusive, high-quality products. Enjoy flexible working, room to grow, and the chance to make a real impact in a small, passionate business where your ideas count. For the right person, there is the potential to take on a leading role - with the opportunity to help run and develop the business long term as it expands.

The Role:

You do not need to come from a pure sales background - what you do need is curiosity, confidence, creativity, and a genuine interest in the hospitality, wine, or events world.

The successful candidate will be helping to grow the Liquid Indulgence brand - finding new clients, building strong relationships, and creating fresh, exciting ways to showcase our unique collection of wines and spirits.

Responsibilities include but not limited to:

Identifying and approaching potential clients - think wine bars, boutique hotels, gastro pubs, and event venues.
Creating and pitching ideas to help clients build beautiful drink options
Helping to plan and deliver wine tastings, pop-ups, and other creative events.
Working alongside the founder to develop outreach strategies and marketing ideas.
Telling the stories behind our wines - from the family-run vineyards of Italy to the craft distillers of France and Spain.
Spend time visiting clients, attending tastings, and building relationships in person - this is a field-based, hands-on role.

The ideal candidate

A genuine interest in wine, hospitality or events- you don’t need to be an expert, but you love talking about great experiences.
An outgoing, self-motivated personality - you are not afraid to pick up the phone or walk into a bar and start a conversation.
Great communication skills - friendly, persuasive, and professional.
Creative ideas for getting attention in a busy market.
Willingness to learn, grow, and help build something special.

Interested in this exciting opportunity? Please submit your updated CV.

INDHS