Study Hall Rooftop Lounge Sales & Marketing Manager

The Study Hall Rooftop Lounge Sales & Marketing Manager is responsible for driving wedding-related event sales and food & beverage revenue for Study Hall Rooftop Lounge and the Residence Inn Berkeley hotel function space. This role focuses exclusively on wedding lifecycle events and associated room blocks, positioning Study Hall as a premier rooftop venue for wedding rehearsals & celebrations in Berkeley.

This position manages the full wedding sales cycle, from lead response and tours through contracting and execution, while supporting targeted social media activation that generates qualified wedding leads. This role works closely with the Director of Catering & Convention Services, Culinary Team, Food & Beverage leadership, and Sparkle Digital Marketing to develop compelling wedding packages, seasonal offerings, and rooftop experiences. An active on-property presence is required for key events, activations, and wedding-related programming.

ESSENTIAL FUNCTIONS:

Wedding Sales & Revenue Generation (Primary Focus)

Drive wedding-related event sales for:

• Study Hall Rooftop Lounge (welcome receptions, rehearsal dinners, after-parties, rooftop buyouts)
• Residence Inn Berkeley function space (bridal showers, farewell brunches, indoor wedding events)

Primary wedding event focus includes:

• Engagement parties
• Bridal and wedding showers
• Rehearsal dinners
• Welcome receptions
• Farewell brunches
• After-parties
• Wedding weekend events tied to hotel room blocks

Responsibilities include:

• Proactively selling and closing wedding business through outbound prospecting, referrals, planners, venues, and partnerships
• Managing a consistent and accurate wedding sales pipeline using CRM systems
• Conducting personalized site tours highlighting rooftop ambiance, guest experience, and wedding-friendly layouts
• Creating customized proposals and packages aligned with wedding budgets, minimum spend requirements, and profitability targets
• Negotiating contracts, deposits, billing terms, and payment schedules
• Driving incremental revenue through bundled offerings (rooftop + function space, room blocks, F&B enhancements)

Meet or exceed assigned goals for wedding bookings, food & beverage revenue, buyouts, and room nights tied to wedding events.

Wedding Event Planning Support & Execution

• Serve as the primary point of contact for wedding clients from inquiry through post-event follow-up
• Prepare and distribute accurate event documentation (BEOs, timelines, floor plans)
• Partner closely with Culinary, Banquets, Front Office, and Hotel Leadership to ensure seamless execution
• Support service recovery and guest concerns in alignment with Pyramid Global Hospitality standards

Wedding-Focused Social Media Activation

• Collaborate with Sparkle Digital Marketing to promote Study Hall as a wedding destination
• Support wedding-focused campaigns with content, messaging, CTAs, and on-site visuals
• Convert social media inquiries and DMs into qualified wedding leads and bookings
• Participate in styled shoots, influencer collaborations, and wedding content days
• Ensure guest consent, brand standards, and compliance for all posted content

Wedding Partnerships & Programming

Develop partnerships with:

• Wedding planners and coordinators
• Preferred vendors (florals, photography, rentals, entertainment)
• Wedding venues and referral partners

Collaborate with the Chef and Culinary Team to design:

• Wedding reception menus
• Welcome reception packages
• Rooftop brunch and farewell experiences

Recommend and promote signature wedding offerings such as:

• “Wedding Weekend Rooftop Welcome”
• “After-Party Buyout Experience”
• “Farewell Brunch Packages”