Digital Marketing Specialist

Overview

This role owns the company’s digital execution engine. You will manage web content, social channels, email marketing, marketing automation, and digital reporting with a strong emphasis on Salesforce Account Engagement (previously known as Pardot). You will translate strategy into measurable demand generation and continuously optimize performance across channels.

This is a hands-on role for someone who builds, launches, tests, reports, and improves. This is not a management position.

Responsibilities

Marketing Automation & Email

• Build, deploy, and optimize email campaigns using Salesforce Account Engagement (Pardot)
• Create and manage dynamic lists, segmentation logic, scoring, and automation rules
• Maintain data hygiene and alignment with Salesforce CRM
• Partner with Sales on lead routing, MQL definitions, and reporting

Web & Digital Channels

• Manage website updates, landing pages, forms, and CTAs
• Collaborate with SEO/SEM agency to implement on-page recommendations
• Launch campaign-specific landing pages quickly and efficiently

Social Media

• Manage organic social posting (primarily LinkedIn)
• Coordinate with content/brand role on creative assets and messaging
• Track engagement, reach, and performance trends

Reporting & Optimization

• Own reporting dashboards for email, web, and social performance
• Translate metrics into insights and recommendations
• Monitor funnel performance from visitor → lead → MQL

Qualifications

• Hands-on experience with Salesforce Account Engagement (Pardot) – required
• Strong understanding of Salesforce CRM integration
• Experience managing B2B email marketing and lead nurturing
• Strong sense of creativity, imagination, and innovation
• Video recording and editing software
• Excellent interpersonal skills, with the ability to collaborate with other departments
• In-depth knowledge of various social media platforms and best practices
• Ability to analyze metrics, build reports and explain performance to management
• Strong Self-starter who can prioritize without heavy direction

Supervisory Responsibilities

None

Special Position Requirements Up to 10% travel

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of all activities, duties, or responsibilities that are required of the position.  Duties, responsibilities, and activities may change at any time with or without notice.

Physical Demands

Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. Must be able to remain in a stationary position 50%. The person in this position needs to occasionally move about inside the building to access other offices, meeting rooms, and equipment in the facility.

The person in this position frequently communicates with customers, vendors, and co-workers. Must be able to exchange accurate information in these situations.

Work Environment Generally works in an office environment but may be required to perform job duties outside the typical office setting.  Normal manufacturing conditions requiring safety observation at all times.

Pay: $60,000 - $75,000 USD Annual based on experience + 5% bonus potential.

Location: This position is fully onsite in Buffalo, NY.

In the performance of their respective tasks and duties all employees are expected to conform to the following:  Perform quality work within deadlines with or without direct supervision; Interact professionally with other employees, customers and suppliers; Work effectively as a team contributor on all assignments; Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.

Company Information

Multisorb is part of Filtration Group. Filtration Group is a global market-leading provider of filtration consumables that are designed to drive innovation and deliver solutions across a broad spectrum of applications and end-markets, with a focus on life sciences, indoor air quality and industrial technologies. 

With a global workforce of nearly 10,000 dedicated team members and a footprint that spans 27 countries, we are committed to partnering closely with our customers to further our mission to make the world safer, healthier, and more productive.

Cultivating Talent and building strong Teams are critical to our success. We know that fulfilling our mission is only possible when we foster an entrepreneurial culture built on a foundation of trust, in which our leaders exhibit a strong bias for action. Join us as we build a truly remarkable company that will long outlast us!

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This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory, or environmental demands may be referenced to communicate the way this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Filtration Group will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

Filtration Group is committed to creating an inclusive work environment for all team members, regardless of race, gender, religion, sexual orientation, age, disability, genetics, veteran status, marital status, or any other characteristic protected by law.  We believe the work we do and the mission we spread is at its best when everyone feels free to be their most authentic self.