Sr Media Manager

Sr Media Manager

Work Mode: Onsite

Location: Kohler, WI - Onsite 4 days per week

Opportunity

The Sr Media Manager is responsible for driving best-in-class media strategy and activation across Kohler’s portfolio of brands, including Kohler Hospitality, Kohler Canada, Ann Sacks, Klafs, Kallista, Kohler Ventures, and Industrial Castings. 

This role ensures media serves as a growth driver by aligning business objectives to media strategy, guiding activation across all paid channels, and championing innovation to strengthen Kohler’s competitive position. The Sr. Media Manager will serve as a key liaison between Kohler’s marketing teams and the company’s media agency of record (AOR), fostering seamless communication, collaboration, and integration to deliver impactful, data-driven media campaigns.

Specific Responsibilities

Strategic Leadership

• Define the overarching paid media vision for Kohler Co. that aligns with corporate and brand objectives across all business units.
• Partner with senior leadership to translate business priorities into integrated media strategies spanning traditional, digital, and emerging platforms.
• Serve as an advisor to brand and business leaders on media’s role in driving awareness, engagement, consideration and ROI.

Partnership & Communication

• Act as the primary point of contact between Kohler and its AOR, ensuring seamless coordination across campaigns and lines of business.
• Guide agency partners in developing and executing innovative, audience-first strategies rooted in data-driven insights.
• Partner closely with creative, brand, digital, analytics, and performance marketing teams to ensure campaigns are fully integrated and business outcomes are prioritized.

Operational & Financial Oversight

• Oversee investment strategy and budget stewardship across brands, ensuring efficiency, value-add, and accountability.
• Establish clear KPIs and frameworks for measuring media effectiveness across awareness, consideration, and conversion.
• Provide regular reporting and insights to executive leadership, highlighting business impact, optimization opportunities, and forward-looking recommendations.

Innovation & Thought Leadership

• Stay at the forefront of industry trends, AI applications, measurement evolution, and emerging platforms to guide Kohler’s paid media roadmap.
• Champion testing and learning agendas that position Kohler as a leader in media innovation.
• Foster a culture of continuous improvement and education within Kohler and with agency partners.    
• Promote “out of the box” thinking, driving innovation that challenges category norms and elevates brand impact.

Team Management

• Provide strategic direction, support, and guidance to the team, fostering a positive, inclusive, and highly productive work environment.
• Develop and implement long-term plans for team growth and development, ensuring alignment with organizational objectives.
• Promote a culture of collaboration, continuous improvement, quality, and accountability.

Skills/Requirements

• Four-year degree required.  Emphasis in New Media, Communications, Advertising, Public Relations, Journalism or Business preferred.
• Minimum 10 years of progressive media experience, primarily within media agencies and/or large corporate brands, with a focus on strategy, client leadership, and cross-business oversight.    
• Proven expertise in media strategy, planning, buying, optimization, and stewardship, delivering measurable business outcomes.
• Strong knowledge of both traditional and digital channels (TV, radio, print, out-of-home, display, video, social, programmatic, search, generative AI search, and emerging platforms).
• Demonstrated ability to influence and advise senior leadership on media strategy.
• Strong analytical skills and financial acumen, with the ability to translate data into actionable insights and deliver efficiency and ROI.      
• Experience collaborating with media AORs and cross-functional corporate teams.
• Thrives in a fast-paced, highly matrixed organization with multiple stakeholders.
• Knowledge of Microsoft Office, particularly Excel and PowerPoint, required.
• Strong written and verbal communications skills with a keen eye for detail.
• Motivated by continuing education (seminars, classes, online learning, podcasts, etc.).

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Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com.  Kohler Co. is an equal opportunity/affirmative action employer.