Social Media Manager

Social Media Manager

Location: Pleasant Grove, UT (Onsite)


Schedule: M-F, 9 am – 5 pm (FT, 40 hours)


Compensation: Salaried, Exempt

Direct Reports: 0

Job Summary

We're looking for a strategic, creative, and highly organized Social Media Manager to own and manage Blade HQ's presence across Instagram, TikTok, YouTube Shorts, Facebook, and emerging platforms.

This role executes Blade HQ's social media strategy across platforms while bringing platform-specific expertise, experimentation, and performance insights that help strengthen and evolve our approach over time.

Responsibilities

Platform Strategy & Channel Management

• Execute and optimize social media strategy aligned with brand and campaign direction
• Manage the social publishing calendar in collaboration with the Campaign Manager and Creative team
• Schedule and publish content across platforms using social management tools
• Ensure consistent brand voice and messaging across all channels
• Stay current on algorithm updates and platform changes, adapting strategy accordingly
• Contribute platform-native insights and best practices to help refine and improve reach, engagement, and overall platform performance

Content Creation & On-Camera Presence

• Concept, create, and produce scroll-stopping Reels, TikToks, Stories, and static posts that showcase our product and community
• Capture mobile-first content at events, trade shows, launches, and in-office moments
• Collaborate with the video team to distribute and optimize produced content for social platforms
• Support product launches and drops with well-timed, high-impact social campaigns

Performance & Growth Optimization

• Own performance metrics including reach, engagement, retention, and follower growth
• Analyze content performance to refine hooks, formats, and messaging
• Test new creative approaches and iterate quickly based on results
• Optimize captions, posting cadence, and content structure for maximum discoverability

Community Engagement & Brand Voice

• Actively engage with followers through comments and direct messages
• Foster an enthusiastic, gear-driven online community
• Represent the Blade HQ brand voice consistently and authentically across platforms
• Identify collaboration opportunities with creators and partners to expand reach

Qualifications

• 2–4 years of hands-on experience managing social media accounts for a brand or business
• Demonstrated success improving engagement and growing social platforms
• Strong short-form content creation skills (Reels, TikToks, Stories)
• Comfortable and confident appearing on camera
• Strong understanding of TikTok, Instagram, and YouTube platform dynamics, including discoverability and retention principles
• Experience using social scheduling and analytics tools (Sprout, Hootsuite, Iconosquare, or similar)
• Strong writing and storytelling skills in the English language
• Comfortable filming and capturing content in real-time environments
• Passion for knives, EDC, or enthusiast-driven communities is a strong plus

Physical and Traveling Requirements

• Travel required to a minimum of three trade shows annually (includes overnight stays, and weekends)
• Typical office environment, computer and desk work. Studio space provided.

About Blade HQ

Blade HQ is one of the world's largest online retailers of knives and outdoor adventure gear. We focus on a wide selection of brands and styles of knives and pocketknives to remain the 'cutting edge' of the knife community.

Blade HQ is an equal opportunity employer All employment decisions at Blade HQ are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law.

Check us out on

Instagram: @bladehq

YouTube: https://www.youtube.com/c/BladeHQ

Facebook: Blade HQ

What makes Blade HQ a great place to work?

The Blade HQ squad is filled with fun, friendly, knife-loving people who are committed to working as a team toward a common goal. We love learning, and our management is committed to providing opportunities for all employees to learn and grow in the company. We are looking for motivated and passionate people to join our team and help us stand out.

We offer:

• Excellent benefits:
• 100% paid Medical for employees
• 50% paid Dental and Vision
• Free Employee life insurance
• 3 weeks of PTO given up front with 5 weeks of possible PTO
• Additional PTO for life events
• Retirement up to 4% match
• Short- and Long-term disability
• Other voluntary benefit options
• Employee Assistance Program (EAP)
• Company paid events
• Regular company paid lunches
• Free Snacks, Soda, Ice, and Coffee
• Employee discounts on all products
• Casual dress code

And much MORE!

If you think you're a good fit for this job and our team, apply NOW!