Market Intelligence Manager

LOCATION:  Pittsburgh, PA / Sanford FL / Melbourne FL 

Open to Remote

Position Overview

As the Market Intelligence Manager, you are the data-driven voice of our customer. You will bridge the gap between

market analytics and community development, ensuring our four primary product series (Focus, Heritage,

Americana, and Presidential/Renaissance) align perfectly with the evolving needs of home buyers.

Your insights will directly influence land acquisition, selling strategy, architectural design, and product

development, ensuring Maronda Homes remains the builder of choice for first-time buyers, move-up families, and

active adults.

Core Responsibilities

Market Intelligence & Analysis

 Opportunity Mapping: Identify "white space" in our markets where competitors are underserved or over-

priced.

 Pulse of the Market: Maintain comprehensive executive reports tracking competitor pricing, incentives, and

new product launches.

 Feasibility & Fieldwork: Manage project feasibility studies, including on-site fieldwork and secondary data

gathering to provide a boots-on-the-ground perspective.

 Consumer Personas: Define and refine the "Maronda Buyer" across diverse geographies, using

demographic data to predict product performance in new and existing communities.

Cross-Functional Leadership

 Strategic Bridge: Act as the primary link between Land Acquisition (site selection) and Sales and

Marketing (customer messaging) while validating our Home design pricing structures, Included Options and

Features and potential absorption pace.

 Data Stewardship: Build and maintain accurate databases and toolkits to support market-based operational

decisions.

 Executive Communication: Present complex quantitative analyses to divisional management in a clear,

concise, and impactful manner as a valued member of our Land Committee.

Strategic Product Alignment

 Product Strategy & MIPS Integration: Partner with our architectural design team to identify floor plan

gaps and recommend architectural changes that maximize "Observable Value" while maintaining cost

efficiency.

Qualifications

 Education: Bachelor’s Degree in Marketing Research, Real Estate Development, Economics, or a related

field. MBA or MRED preferred.

 Experience: 5+ years in residential homebuilding, real estate analytics, or consumer strategy. Deep

understanding of the homebuilding lifecycle—from land entitlement to "Closing the Deal."

 Technical Mastery: * Advanced proficiency in Zonda or Metrostudy.

o Expertise in Esri Business Analyst or similar GIS mapping software.

o Proven ability to translate complex datasets.

 Analytical Rigor: Strong ability to use fact-based, quantitative analysis to ensure the financial soundness of

all recommendations.

 Ability to learn new software such Audiencetown , Core Logic

Why Maronda Homes?

At Maronda, we are more than a home builder; we are a family builder. You will join a culture that values

innovation.

Benefits & Perks:

 Competitive base salary + performance-based bonuses.

 Comprehensive Healthcare (Medical, Dental, Vision).

 401(k) with company matching.

 Employee Home Purchase Discount Program.

 Professional development and certification support.

EEO Employer