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Associate Brand Manager, Value

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Posted 2 months ago, valid for 16 days
Location

Plano, TX 75086, US

Salary

$40,000 - $48,000 per year

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Contract type

Full Time

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Sonic Summary

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  • The Associate Manager, Product Marketing – Value at KFC is responsible for leading the development of the Value and Snacking Innovation Pipeline.
  • This role involves executing a 2-year plan for Everyday and Disruptive Value, as well as the Snacking category.
  • Key responsibilities include identifying consumer insights, creating new product ideas, and formulating strategic marketing plans.
  • The position requires collaboration with cross-functional teams to launch new products that drive sales growth.
  • Candidates should have a minimum of 5 years of experience, with a competitive salary offered based on experience.

As the Associate Manager, Product Marketing – Value is responsible for leading the development of the Value and Snacking Innovation Pipeline and supporting the Value team on executing the 2-year plan for Everyday and Disruptive Value, and the Snacking category at KFC, bringing bold, culture-moving ideas to life. You’ll help redefine what it means to Give Bland the Bird by turning insights into crave-worthy menu items and consumer marketing plans that excite our fans and drive transactions.  

You will play a key role in identifying key consumer insights, ideate to create new product/promotional ideas, support teams in the development of multiple product and/or promotional opportunities, formulating strategic marketing plans, and launching new products into the marketplace to drive top-line and bottom-line sales growth. You will work cross-functionally with associates across the company and will have the opportunity to make an immediate impact on the business.
 




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