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Position Summary...
What you'll do...
Vertical Marketing Manager – Walmart Connect Location: Hoboken, NJ (preferred) | San Bruno, CA About Walmart Connect At Walmart Connect, we connect brands with Walmart’s 150 million weekly shoppers — helping advertisers reach customers where and when it matters most. We bring together Walmart’s scale, data, and omnichannel capabilities to create meaningful, measurable connections between brands and consumers. As part of the Walmart U.S. Growth organization, Walmart Connect enables advertisers to tell their stories through retail media, in-store experiences, and digital touchpoints across our ecosystem. We’re looking for bold thinkers and strategic storytellers who want to redefine the future of retail media — transforming insights into impactful narratives that drive real business growth.  About the Role We are seeking a strategic storyteller and marketing leader to serve as a Vertical Marketing Manager for Walmart Connect. In this role, you will develop and lead category-specific marketing strategies that transform insights and industry trends into compelling narratives and go-to-market materials. Acting as a critical link between data, storytelling, and sales enablement, you will shape how Walmart Connect communicates its unique value proposition across key verticals and audiences. You’ll collaborate across Sales, Media Insights, Product, Marketing, and Creative teams to create high-impact materials that empower our sales organization and inspire our advertisers. This position sits within a team that supports Food and Beverage accounts, and you’ll report to the Senior Manager, Vertical Marketing within Walmart Connect Enterprise Marketing.  Key Responsibilities Shape Category Narratives- Build vertical-specific stories that highlight Walmart Connect’s differentiated value proposition through the lens of your assigned industry categories.
- Translate complex data and insights into cohesive, actionable stories that demonstrate Walmart Connect’s impact across the path to purchase.
- Partner with Sales to design category decks, case studies, and insight-driven toolkits that empower teams to have richer client conversations and accelerate revenue growth.
- Ensure messaging developed for assigned categories is consistent with Walmart Connect marketplace positioning across all sales materials and enablement channels.
- • Collaborate on research and insights initiatives — including agency studies, advertiser perception reports, and category analyses — that position Walmart Connect as a trusted retail media authority.
- Develop materials that elevate Walmart Connect’s role in shaping the broader advertising and retail ecosystem.
- Make use of 1st and 3rd party data sources and tools to provide seasonal and category-level insights that inform enterprise marketing campaigns, long-term business planning, and client strategy.
- Surface and package key trends to support vertical growth narratives and internal alignment.
- Collaborate with Content Strategy, Events, and Brand Marketing teams to ensure vertical narratives align with Walmart Connect’s overarching story and visual identity.
- Partner with Design and Creative Studio teams to develop cohesive, visually compelling assets.
- Foundational sales toolkits for priority verticals
- Category growth narratives for advertiser engagement
- Case studies and success stories demonstrating measurable impact
- 5+ years of professional experience in advertising, product marketing, insights, or category marketing
- Proven experience developing messaging frameworks, go-to-market materials, and thought leadership content
- Visual storytelling and presentation design skills (PowerPoint, Keynote, or similar)
- Bachelor’s degree in marketing, communications, business, or related field
- Strong understanding of the U.S. advertising and retail media landscape, including full-funnel measurement principles
- Demonstrated ability to translate complex data into actionable insights and compelling stories
- Experience collaborating across Sales, Product, Marketing, Insights, and Design teams
- Proficiency using consumer and media research databases (Nielsen,MRI, ComScore, etc.),including AI-driven tools for content development and insight generation
- Experience supporting category marketing for Food, Consumables, or Retail sector
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Hoboken, New Jersey US-10279: The annual salary range for this position is $96,000.00 - $186,000.00
San Bruno, California US-08848: The annual salary range for this position is $104,000.00 - $202,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Marketing or related fieldMasters: Business AdministrationPrimary Location...
221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Learn more about this Employer on their Career Site
