PPC Marketing Manager

PPC Marketing Manager

Office based - Altrincham

Salary - 35,000 - 45,000 depending on experience

Key Responsibilities:

• Develop and implement comprehensive PPC advertising strategies across platforms such as Google Ads, Bing Ads, and other relevant networks.
• Manage and optimise large budget campaigns, ensuring efficient allocation of resources and maximum return on investment.
• Conduct keyword research, ad copywriting, and audience targeting to maximise campaign reach and effectiveness.
• Utilise analytical tools and data insights to monitor campaign performance, identify trends, and make informed decisions for optimisation.
• Implement A/B testing and other experimentation methods to refine ad creatives, landing pages, and targeting parameters.
• Monitor and control engagement metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA) to achieve campaign objectives.
• Stay abreast of industry trends, algorithm updates, and best practices in PPC advertising, and adapt strategies accordingly

Requirements:

• Proven experience as a PPC Marketing Account Manager or similar role, with a focus on managing large budget campaigns.
• Expertise in optimising and controlling engagement through PPC advertising platforms, including Google Ads, Bing Ads, and others.
• Proficiency in utilising analytical tools such as Google Analytics, Google Ads, and third-party PPC management platforms to monitor performance metrics and derive actionable insights.
• Strong understanding of PPC bidding strategies, keyword research techniques, and audience segmentation.
• Excellent communication skills, with the ability to interpret and convey complex data analysis findings to stakeholders effectively.
• Detail-oriented approach with a strong emphasis on data accuracy and campaign performance tracking.
• Proven ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines consistently.