E-Commerce Manager

SF Recruitment are working with a business based in Birmingham who is looking for an E-Commerce Manager to join the team £50,000 - £60,000 plus an extra 20K potential in bonuses Purpose of the role - Full responsibility for the management & development of the E-commerce & digital function - Management & development of the Marketing / E-commerce team - Full responsibility for the management & development of the Marketing function Key Accountabilities - Ensure Ecom sales targets are achieved - Website remains 'on brand', fit for purpose & aligned with those relevant competitors considered 'best in class' - Ensure website adequately displays all promotions being run in the stores - Ensure digital & social media postings are 'on brand', in line with company objectives with KPI targets achieved - Ensure all marketing campaigns are 'on brand' whilst being delivered on time & within budget - Ecom & marketing team are highly motivated & embrace the 'Continuous Improvement' culture Main Responsibilities E-commerce Function - Responsibility for hitting sales targets for group websites & hotline - Ensuring customer UX is on brand and up to date with industry standards, responsible for management & relationship with external website agency - Keeping all website products up to date including price, product descriptions, imagery (liaison with buying to ensure open communication regarding product updates, new product etc.) - Organising photoshoots to capture imagery where necessary - Liaising with team to deliver segmented weekly email campaigns - Setting & managing the overall PPC / SEO strategy in conjunction with agency to hit both web targets and hotline performance targets - Trustpilot overall relationship management to include responding to all 4 and 5 star reviews keeping close to customer feedback - Keep website policy and procedures up to date and ensure all transactional processes and content uploads are legally compliant Social Media & Digital - Develop a Social Media strategy including its content & posting schedule - Manage the marketing strategy by leveraging social media to identify and acquire customers. - Manage the strategy of driving more traffic to our websites, attracting more visitors to our showrooms, and increasing our visibility to gain more exposure. - Achieve financial objectives (KPIs targets) by preparing an annual budget, scheduling expenditures, analysing variances, and initiating corrective actions. - To amplify our Brand reputation, recognition, and appeal to a new generation of consumers in order to grow the business Marketing Function & Promotional Events: - Liaise with external marketing management company to ensure strategies implemented - Manage the marketing & ecom budget with Director - Effective and efficient media implementation including analysis and monthly reporting to Exec - Identification of new target markets and associated business case development - Manage & roll out showroom campaigns with showroom managers - Manage Showroom POS (Point of Sale) updates - Ensure all campaigns are effectively translated across online channels and are on brand - Review each marketing campaign to assess its successfulness and understand what can be learnt for future improvements - Incorporate all learnings into future strategies - Keep up to date with key industry developments and look for ways to incorporate best practice within the business