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- Annual Salary: £31000 to £37,000
- Location: Birmingham, City Centre
- Job Type: Full-time
Join a leading UK-based brand committed to providing high-quality alternatives. We are seeking a creative and skilled Social Media & Community Executive to manage and grow our online presence, focusing on community engagement rather than direct advertising.
Day-to-day of the role:-
Social Media Channel Management:
- Develop and execute a comprehensive social media strategy across platforms like Instagram, TikTok, Facebook, and X.
- Manage daily brand presence, ensuring a consistent and responsible voice.
- Tailor content to each platform's unique audience, focusing on engagement and community growth.
- Monitor online conversations and trends within the vaping community to identify engagement opportunities.
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Content Planning and Creation:
- Plan, create, and schedule a stream of high-quality content including graphics, short-form videos, and copy.
- Develop a detailed content calendar that aligns with brand values, focusing on factual information and community-centric themes.
- Ensure all content complies with the UK's CAP Code and ASA guidelines for e-cigarettes.
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WhatsApp Community Management:
- Lead and grow our private WhatsApp community, establishing it as a key channel for engagement.
- Develop exclusive content and facilitate discussions to provide value-driven information.
- Use feedback from the channel to build strong brand advocacy.
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Customer Service & Engagement:
- Act as the first point of contact for customer inquiries across all social channels.
- Provide timely, helpful, and professional support, resolving issues and answering questions effectively.
- Engage proactively with comments and user-generated content to foster a positive community environment.
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Reporting & Analytics:
- Track and analyse key performance metrics for all channels.
- Provide regular reports on social media performance, offering insights and recommendations for improvement.
- Minimum of 3 years of experience in social media channel management and content creation.
- At least 1 year of experience managing a WhatsApp community or similar platform.
- At least 1 year in a customer-facing role, with strong customer service skills.
- Excellent written and verbal communication skills, with a talent for copywriting.
- Willingness to travel across the UK.
- Experience in the vape, e-cigarette, or another highly regulated industry.
- In-depth knowledge of the UK's CAP Code and ASA guidelines for nicotine-containing products.
- Proficiency with graphic design tools (e.g., Canva, Adobe Photoshop) and video editing software.
- Experience using social media management tools (e.g., Hootsuite, Sprout Social).
- Competitive salary and growth opportunities within a leading brand.
- Opportunity to work in a highly innovative and ethical environment.
- Supportive team and management.
Send your CV, a short cover letter, and links to social media content or campaigns you’ve worked on to . Please ensure your application demonstrates your ability to adhere to UK advertising standards.
