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Social Media Specialist looking for a new challenge in a fast-growing industry!
Key Responsibilities:
- Working with the Campaign and Social Lead, create and deliver an effective social media plan across numerous platforms including but not limited to Instagram, Facebook and TikTok
- Set-up and manage a clear social content/posting calendar across platforms in order to effectively deliver on-brand and timely content, whilst ensuring alignment to the campaign plan
- Schedule and manage posts on a day to day basis across all platforms
- Work with the wider Marketing & Creative team to utilise existing, brief new and push boundaries on social-led content
- Devise and agree social KPIs and track and report accordingly to inform future strategy and plans, making data-driven decisions
- Engage with and enhance our social media communities: respond to comments and messages, and foster conversations and relationships with our audiences
- Collaborate with our paid media agency and eCommerce Team on paid advertising initiatives, ensuring a link to organic activity and a joined-up approach
- Ensure that we adhere to and maintain our brand's visual identity and tone of voice on social media, to ensure consistency
- Keep up to date with and monitor online and social media trends, tools and best practice; as well as new platforms, tech and algorithms and build them into the wider social media strategy, to constantly evolve and improve it
- Take part in brainstorming meetings and creative sessions, and play an active role supporting the creation of campaigns and activity
- Collaborate with other areas of the business to support their channels and needs when required
- Occasional event attendance – sometimes at weekends – to cover these from a social media perspective, live and in the moment.
The successful Candidate will have the following attributes:
- A minimum of 2 years’ social media marketing experience, particularly with management of and/or use of Instagram, Facebook and TikTok, and preferably other platforms such as YouTube, Pinterest and LinkedIn
- Demonstrable experience managing social media accounts for a successful brand or business – examples of work and results would be advantageous
- Strong understanding of social media platforms, trends and best practices
- Excellent written and verbal communication skills
- A keen eye for aesthetics and details, and excellent organisational ability
- Ability to work methodically and meet deadlines in a fast-paced environment and to manage a busy workload
- Comfortable interacting with customers online and building a community, which may include occasional evening/weekend work
- Passion for all things social media, and staying up to date with the latest changes, tech and industry advancements
- Experience and skills in using a social management tool such as Hootsuite, Sprout or Brandwatch would be advantageous; as would experience in setting these tools up
- An understanding of the equestrian industry would be advantageous but is not essential
- Degree in marketing, media or other related field is a plus but not essential
Benefits
From financial security to time with your loved ones (on two legs or four), we continually invest in our employees. Benefits vary by role, but you can expect:
- Company pension
- Casual attire
- Generous holiday allowance
- Generous TOIL allowances
- Annual Christmas shut down
- Flexible working hours
Job Type: Full-time
Benefits:
- Casual dress
- Company pension
- Nights out all paid for
- Cash incentives
- Get to meet amazing clients
Schedule:
- Monday to Friday
Education:
- Bachelor's (preferred)
Experience:
- Social media marketing: 2 years (required)
