PPC Specialist

Job Title: PPC Specialist

Location: Hybrid - North Manchester (M25)

Salary: £35,000-£40,000 DOE

About:

My Client is an esteemed online retailer who is seeking a driven PPC Specialist to join their team. This role will focus on the management and optimisation of our Google and Bing advertising campaigns, aimed at amplifying their digital footprint and driving both traffic and sales.

Job Description:

As a PPC Specialist you will spearhead the development and execution of strategies aimed at augmenting the efficacy of their online marketing. Your primary responsibilities will revolve around the management, optimisation, and expansion of our PPC campaigns across Google and Bing, all while ensuring seamless alignment with their overarching business objectives.

Responsibilities:

• Devising, executing, and refining PPC campaigns spanning Google and Bing platforms.
• Conducting comprehensive keyword research to fine-tune pay-per-click initiatives and maximise ad expenditure.
• Continuously monitoring and scrutinising campaign performance, effecting regular adjustments to improve ROI.
• Implementing A/B testing methodologies to evaluate various ad iterations, encompassing ad copy and landing pages.
• Generating performance analysis reports and proactively furnishing recommendations for remedial actions.
• Staying abreast of prevailing PPC and SEM trends and methodologies to uphold a competitive edge.
• Collaborating closely with the marketing team to ensure PPC campaigns harmonise with the broader marketing strategy.
• Overseeing campaign expenses, estimating monthly costs, and resolving any discrepancies.

Qualifications:

• Demonstrable experience in a Paid Media/PPC role or Digital Marketing specialist role, with hands-on proficiency in managing Google and Bing ad campaigns.
• Thorough comprehension of SEM and PPC principles.
• Proficiency in utilising tools such as Google AdWords, Bing Ads, Google Analytics, and various keyword research tools.
• Exceptional analytical skills, coupled with the ability to decipher data and furnish actionable insights.
• Keen attention to detail and adeptness at juggling multiple projects concurrently.
• Effective communication skills, encompassing both verbal and written domains.

Job Type: Full-time (Hybrid)

Benefits:

• Casual dress code
• Employee discounts
• Free on-site parking
• Referral program

In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.