Senior Digital Marketing Executive

About Learna:

From our Head Office in Cardiff, Learna is an established leader in flexible, online postgraduate qualification programs for healthcare professionals across the world from post-graduates through to specialists, doctors, surgeons and consultants. We currently have a portfolio of over 40 specialised courses aligned with medical industry requirements and trends, empowering our graduates to enhance their specialisms and positively influence high quality patient care. We are on an exciting and ambitious journey of growth as we are developing new learning programmes and courses in line with medical advancement. Led by an experienced management and medical team, Learna has proven capabilities in programme innovation and delivery thereby creating globally accessible education opportunities which enable medical professionals to reach their full potential.

Key Responsibilities - Senior Digital Marketing Executive

• Conducting detailed data analysis on our marketing campaigns, using the insights to improve performance and inform strategy.
• Applying statistical methods to understand and test the impact of different marketing strategies.
• Reporting on data-driven insights and KPIs on a monthly basis to inform the Marketing Manager’s report.
• Writing engaging content for various stages of our sales funnel and continually improving our email marketing practices.
• Developing, implementing, and leading campaigns across all marketing channels, including creating and monitoring a content calendar for our two student cohort intakes a year.
• Collaborating with our Engagement Executive to create social media content that supports our campaigns.
• Conducting SEO audits, keyword research, and optimising our website pages to drive organic traffic.
• Coordinating and promoting webinars to generate sales leads.
• Keeping up to date with trends in digital marketing, evaluating new technologies, and ensuring our brand is at the forefront of digital marketing innovations.
• Collaborating with the Marketing Manager to identify relevant PR opportunities and online advertising opportunities.
• Partnering with the PPC executive to craft engaging copy for our paid search and social advertising campaigns.

Expectations - Senior Digital Marketing Executive:

• Ability to analyse data and make informed decisions.
• Strong proficiency in Google Analytics and other analytics tools.
• Proficient in email marketing and knowledge of Active Campaign software.
• Ability to plan, implement and evaluate marketing campaigns.
• Confidence in using CRM systems and basic HTML knowledge.