Marketing Manager

At a time of rapid company growth, our client is seeking a dynamic Marketing Manager to join their global business. A fantastic role where you will be responsible for the marketing function in a standalone role. In addition, you will be able to use your creative skills and produce world class print and digital content to promote the brand. A hybrid role with approximately 3 days in the Castleford office.

Job Responsibilities:

• Overall marketing strategy and execution of plans for the existing products.
• Support the researching and evaluation of new product opportunities, demand for potential products, and customer needs and insights.
• Managing launch campaigns for new products.
• Supporting distribution channels to market products effectively.
• Management of the company's website and brand guidelines.
• Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
• Managing media and marketing staff and external PR agencies.
• Creating print and digital content using the latest Adobe Creative Suite.
• Creating and managing product images and photos.
• Managing the company's social media profiles and creating content for distribution on all social media platforms and e-mail marketing campaigns.
• Analysis and presentation of the effectiveness of all marketing efforts and campaigns.
• Some overseas travel may be required for occasional trade shows etc.

Candidate Specification:

• A Degree in Marketing or a related field would be preferred.

• Strong effective communicator with a tenacious personality and a can-do attitude.
• Ideally have worked in the security/tech industry.
• Ability to coordinate and manage multiple tasks and events.
• Demonstrated ability to increase productivity and a hunger to improve methods, approaches, and not be afraid to bring new ideas to the role.
• Expert in Internet and social media marketing strategy with a demonstrated track record.
• Demonstrated ability to see the big picture and provide useful advice and input across the company.
• Familiarity and skill with the tools of the trade in marketing including PR, written communication, market research, product marketing and a natural flair for feeling the pulse of the security industry and being able to tap into current topics to capitalise presence.
• Excellent creative design skills and experience in creating print & digital content using Adobe Illustrator, InDesign & Photoshop etc.
• Experience managing external PR, Industry publications and related social media platforms.
• Experience in the global marketplace is a plus.