Marketing Executive - Email

Your new company- paced, innovative, multi-brand B2C business with a large digital offering, as well as in-person customer experience sites. Industry leaders who value the employees at the heart of their business, whilst putting the customer front and centre.Your new roleEnhance customer retention, create, execute, evaluate, and optimise sales and inspirational emails across relevant brands, aligning with content marketing plans and contribution KPIs implementing (but not exclusively) the following:Email Marketing Schedule

• Plan, create, and deploy email campaigns across relevant brands.
• Follow an agreed-upon framework for frequency and format.

E-mail Templates:

• Develop and refine a suite of efficient e-mail templates.

Alignment:

• Ensure messaging within emails aligns with the content calendar used across all communication channels.

Optimisation:

• Periodically assess email targeting to maximise sales opportunities, manage costs, and minimise deliverability issues.
• Monitor sender reputation scores.Innovation:
• Generate new campaign ideas to enhance performance.Competitor Insights:
• Track competitor activity to identify additional opportunities for all brands under the ITC group.

Testing Framework:

• Implement a testing framework across the e-mail schedule for each brand to explore alternative solutions for improved performance.

KPI Reporting:

• Develop a KPI report for the entire email program, identifying areas for continuous improvement.

Collaboration:

• Work positively and effectively across the wider marketing team and other business functions.

Consistency:

• Ensure all activity adheres to brand guidelines and integrates with other digital and offline efforts.

What you'll need to succeedExperience

• Working with ESP platforms.
• Email marketing or digital marketing roles.Expertise:
• Strong understanding of email marketing principles, best practices, and metrics.
• Creative mindset for developing engaging content.

Business Acumen:

• The ability to identify business opportunities, deliver results, and adjust plans as needed.
• Strong analytical skills focused on ROI.Work Style:
• Results-driven team player who can also thrive independently.
• Excellent communication and collaboration skills.

Attention to Detail:

• Meticulous with good time-management and organisational skills.

Customer Focus:

• Forward-thinking and customer-oriented.

Project Management:

• Excellent project management skills.

What you'll get in return

• Holiday Days:
  • Starts at 25 days and increases with service.
  • Extra day off for your birthday.
• Work Flexibility:
  • Hybrid and flexible working opportunities.
• Additional Benefits:
  • Paid volunteering days.
  • Salary sacrifice pension scheme (Scottish Widows matches employee contributions up to 5%).
  • Group Life Assurance.
  • Critical Illness Insurance.
  • Income Protection.
• Professional Development:
  • Ongoing training and development, including overseas educational trips (dependent on role).
• Discounts and Assistance:
  • Discounts and offers from suppliers and hotel partners.
  • Confidential Employee Assistance Programme by Health Assured.
• Wellness and Lifestyle:
  • Cycle to work scheme.
  • Enhanced family-friendly benefits.
  • Paid colleague referral program.
  • First-class social events.

What you need to do nowIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

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