Are you ready to take your brand management skills to the next level? We're seeking a dynamic and creative individual to join a heavyweight FMCG business as Assistant Brand Manager. As part of this passionate and innovative marketing team, you'll play a key role in shaping the future of the brands and driving growth in the market.Key Responsibilities:Daily Brand Management: You'll be the guardian of the portfolio across all consumer touchpoints, from website and social media channels to packaging and merchandise. Your keen eye for detail and strategic mindset will ensure the brand consistently resonates with the target audience.Brand Planning: Assist the Brand Manager in developing and executing effective brand-building strategies that align with the marketing and sales objectives. Leverage your expertise in marketing fundamentals to drive success across positioning, product development, pricing, promotions, and packaging.Consumer & Customer Insight: Dive deep into consumer, industry, and market trends to uncover valuable insights that inform marketing strategies. Collaborate with the category and insight teams to craft compelling stories that captivate the consumer and drive engagement.Innovation: Take the lead on innovative projects, driving the delivery of new products and initiatives. Coordinate with cross-functional teams to ensure projects are delivered on time and exceed expectations.Brand Performance: Monitor and report on the performance of the brands and campaigns, using data-driven insights to optimise marketing investments and drive ROI.If you're ready to make your mark in the world of brand management, we want to hear from you!
Back to searchAssistant Brand Manager - FMCG
Denholm Associates
Posted 25 days ago, valid for a month
Edinburgh, City of Edinburgh EH105BP, Scotland
£25,000 - £35,000 per annum
Full Time
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Sonic Summary
- Salary: Competitive, based on experience
- Experience Required: 2+ years in brand management or marketing
- Dynamic and creative individual sought for Assistant Brand Manager role
- Key responsibilities include daily brand management, brand planning, consumer & customer insight, innovation, and brand performance
- Candidate will play a key role in shaping the future of brands and driving growth in the market
