Marketing Manager

Marketing Manager

Location: Glasgow

Hours: Monday to Friday 9am-5pm

Salary: up to £55,000 DOE

The role will incorporate internal and external brand messaging. Combining internal communications, branded business estate and external marketing campaigns entirely aimed at communicating Kura’s message aligned with quantifiable objectives to measure success.

We offer an industry leading salary and benefits package, with an enhanced Maternity and Paternity provision, a well-developed recognition programme, and loyalty awards for tenure.

Our unique approach to coaching and learning has been designed in line with our vision to be Unrivalled in Developing People, and we work with every person in our business to provide opportunities that meet their personal needs and objectives.

We value diversity in our business and unite our people under our shared values:

Vulnerability: We bring our true selves to work.
Curiosity: We ask questions.
Learning We seek feedback.
Courage: We call it out in the moment.
Accountability: We know it's always down to us.

• Recommending, creating, planning and execution of strategies to position the brand for growth and longevity in the industry to include new business acquisition, recruitment, attraction, and employer brand reputation.
• Executing marketing initiatives (both internally and externally) via media marketing in social media, mobile, search engine and website content.
• Effective distribution of engaging communications that promote and educate Kura’s culture for internal stakeholders at all levels using varying media with the intranet at its heart.
• Ensuring positive branded workspaces are provided on all Kura sites, reflecting the company culture.
• Directing and leading creative agencies to execute the brand’s marketing campaigns.
• Governing 3rd party providers to ensure platform design and functionality remains innovative.
• Monitoring the performance of the brand through key performance indicators (KPI)
• Ongoing analysis of competitor brands to ensure Kura is ahead of the market.
• Leading and managing brand team of internal and external executives and trainees to deliver exceptional performance, through effective use of Kura’s people processes.
• Designing and supervising content such as press releases, SEO content, artwork, print and digital media.
• Achieving profit targets, timelines, and budgets.
• Organising new business and promotional events.
• Maintaining and growing the brand’s affiliations and partnerships through memberships and key supplier portals.
• Other duties as may be added from time to time in consultation with the Client Partnership Director.

• Enhanced CSP & Maternity/Paternity Scheme 
• Employee Assistance Programme – a free and confidential personal support service that is available to you 24 hours a day.
• Cycle to work scheme – Save up to 42% off a new Bike.
• Store Discounts - up to 25% off Gym Membership, up to 10 % off the cost of a holiday and much more.

A relevant communications or marketing qualification or equivalent experience is required which includes:

• Bachelor’s degree in marketing, Advertising or related field or a Higher National Diploma (HND) in Marketing
• Business Management, Digital Marketing or Advertising. Institute of Data and Marketing (IDM), The Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR)

Essential

• Excellent verbal and written communication skills
• Practical sales knowledge
• Business management skills
• Skills in statistical analysis
• A high level of creativity and innovation
• Experience of using various social media platforms

Preferred

• Competent knowledge of the business/industry
• Experienced in effective promotional, communication and engagement strategies