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- Varied Marketing Manager position
- Competitve salary
- Harrogate based
- Plan and develop high quality marketing plans tailored to target audiences and in line with business objectives.
- Analyse and report on success of relevant marketing campaigns, looking at ways to improve and feeding back results to senior management.
- Manage communications schedules for the business, ensuring regular, relevant and timely communication is received by both internal and external stakeholders.
- Work with various teams and colleagues across the business on various marketing projects as required.
- Contribute and report on marketing metrics, results and ROI in senior leadership meetings.
- Management of internal marketing team and maintaining strong relations with creative, advertising, and content agencies/partners.
- Management of the marketing and communications budget.
- Streamline marketing processes and assess areas of potential cost improvement within the department.
- Produce impeccably written content for external communications.
- Create clear and effective content briefs to be actioned by the internal marketing department and external partners.
- Create and manage successful PR campaigns.
- Work closely with sales teams to increase new client exposure and onboarding through effective cross channel marketing.
- Management of the overall social media strategy for the business across various channels.
- Identify new print and digital opportunities to increase growth.
- Take an active involvement in the promotion and overall marketing of events for the business.
- Ensure that brand guidelines are consistently maintained and up to date in line with ever changing industry requirements/trends.
- Develop and manage online/website strategy with a focus on SEO and conversion rate optimisation.
- General management of website internally as well as through external partners.
- Marketing degree (essential).
- Proven experience of working in a senior marketing position.
- High level communication skills both written and verbal.
- High levels of attention to detail with excellent organisation and planning skills.
- Able to write high level content and be effective at proof reading.
- Interest or background within PR and/or communications.
- Experience with design tools such as Adobe and Canva.
- Experience using a Content Management System.
