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Our agency client is a privately-owned healthcare advertising & branding agency based in Hitchin, Hertfordshire. They are a fast growing team, with a diverse variety of clients. They generate thought-provoking creative, multi-channel solutions that build great brands ... brands that add real value at a time when HCPs, patients and healthcare need it most.
They are seeking a Senior Copywriter who will have a scientific background and a minimum of 4-years' experience as a writer in a promotional healthcare environment. You should be passionate about creating compelling stories that change behaviours, with the curiosity to uncover new information to help shape and enhance a brand strategy. Day to day, you'll be working on the development of scientifically accurate, differentiating and engaging materials across a variety of therapy areas and communication channels for a variety of audiences. This collateral includes:-
- Promotional and educational copy for HCPs
- Disease awareness and educational collateral for patients
- Internal communications for reps, brand managers and marketing people
- New creative concepts and narratives or refreshing existing campaigns by finding unique, unused angles to engage stakeholders
- Developing and shaping original content and copy that support micro customer segments and their needs that feed into client CRM.
As a given, you'll need to be able to extract key data from clinical papers and turn it into compelling, readable copy that supports the brand story. You'll be responsible for all writing output on your primary accounts which must e fully referenced, and compliant with the ABPI code of practice.
NB: This role could be considered as a 4-day per week one if required.
