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Overall Purpose of Role:
- To lead on and deliver key digital marketing strategies, and increased audience engagement leading to upselling and cross-selling opportunities for the FBA and Art Society exhibitions x10-12pa, and promotion of all other exhibitions staged at Mall Galleries
- Be the point of contact with the FBA art society presidents and council members to ensure smooth delivery of the marketing campaigns
- To generate visitors to the physical and virtual spaces by communicating powerful and engaging stories through web and social media Manage brand development
- To support partnership activities such as off-site activities
- To lead the social media campaigns
- To plan, edit, manage and evaluate engaging user-friendly content across Mall Galleries’ digital platformsÂ
- Content editor and overseer for the website
- Be a part of the sales and marketing team
Brand Development
- With the Sales Director roll out improved branding within the galleries and through digital channels Ensure brand presentation is uniform across the team
Marketing
- With our marketing and sales team, lead on the delivery of the marketing and audience engagement strategy to include marketing the art society and FBA exhibitions from call to entries for artists submissions to sales and marketing campaign to engage current and new audiences
- Liaise with the FBA art society presidents to develop a well planned and executed exhibition marketing campaign
- Lead the call for entries to artists and be responsible for the annual KPI Lead the marketing for the arts consultancy and art commissioning service to include portrait commissions
- Responsible for managing all paid marketing accounts (G. ads, Meta business etc)
- Take ownership of Mall Galleries’ social media platforms, employing a pro-active data-driven approach to producing and scheduling posts.
- Â Design and edit various marketing assets including print works such as invitations, leaflets, exhibition signage, vinyl and advertisements for newspapers and magazines
- Report on campaigns and channels on a monthly basis, using a variety of analytics tools.Â
- Write, commission & edit content for Mall Galleries website
- Constantly look to provide engaging and interesting content and liaise with external agencies to create content – photography, digital, video and print – to include e-communications etc
- Update and segment the CRM to create targeted communications
- Using Google Analytics and other analytical programmes to delivery regular performance reports to key stakeholders.
- Sharing recommendations for improvement across all digital channels and staying up to date with the latest digital trends - through webinars, seminars and networking events, liaison with the FBA’s digital agency Un-Titled/Williams Commerce
- With support from the VE team keep the gallery signage up to date & relevant
Press/PR
- Liaise with the PR agent and press contacts Work alongside the PR agent and provide key information and content when requested to support press events
Public Programme
- To work with colleagues on delivering an interesting and engaging public programme which diversifies and extends our audiences
Line Management
Manage the Gallery & Marketing administrator to support the delivery of these activities
Development
With colleagues look at creative ways to develop FBA/Mall Galleries activities especially the online offer
