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- Managing relationships with media agencies and ensuring the effective execution and optimisation of media plans and marketing campaigns
- Monitoring and evaluating the efficacy of marketing plans and campaigns, delivering weekly and monthly reports to senior management and stakeholders
- Contributing to the School's marketing strategies by gathering market intelligence and assisting the Associate Head of Marketing, Recruitment, and Admissions in developing a comprehensive campaign strategy and plan
- Creating content corresponding to a range of delivery channels including organic social media, blogs, event collateral, website, videos, etc
- Utilising CRM and data analytics tools to develop targeted email campaigns and communications in collaboration with the recruitment team
- Coordinating with a wide array of suppliers for third-party advertising and content creation, including referencing portals and specialised higher education websites, printed publications and other multimedia channels
- Utilising a mix of traditional and digital marketing channels to reach prospective students, educational institutions, and key stakeholders, including email campaigns, social media, and targeted advertising
- Leading market research initiatives to identify trends, competitive insights, and emerging opportunities within the management education and higher education landscape
- Supporting with Open Days and student recruitment events both on and off-campus as needed, which may involve occasional work beyond regular hours
- Minimum 12 months working in a marketing agency
- Experience providing support and leading marketing campaigns
- Excellent communication skills and attention to detail
