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We are seeking a dynamic Website Trading Manager to join a luxury British brand in London, where you'll collaborate with their Head of Ecommerce to drive online growth across the UK, EU, and ROW regions. As a Website Trading Manager, you'll be instrumental in developing and executing a local trading strategy aligned with our business objectives and budgets. Your primary focus will be on driving growth and optimising the online customer experience for our diverse global audience.
If you're passionate about crafting engaging customer experiences and driving commercial success, apply now!
RESPONSIBILITIES- Develop and execute a local trading strategy to achieve online growth targets for the UK, EU, and ROW regions.
- Ensure that content and campaigns align with both local and global strategies.
- Regularly update the website to provide relevant content and enhance the customer experience.
- Collaborate with cross-functional teams to improve processes and communication flows.
- Brief the digital marketing team on commercial priorities to maximize traffic-driving opportunities.
- Utilize insights from digital marketing and analytics to optimize the onsite experience and customer journeys.
- Optimize onsite merchandising to maximize sales, including navigation, product hierarchies, and search results.
- Act as the point of contact for local market initiatives and maintain awareness of global trends.
- Produce weekly trade reports and adjust strategies as needed to meet sales targets.
- Manage the workload and development of Assistant Trade Manager and Ecommerce Assistant.
- Ensure exceptional customer experience by working closely with operational teams and proposing improvements to onsite experiences.
- Collaborate with the Front End Developer to implement necessary site changes.
- Anticipate future trends and collaborate with the global team to identify opportunities.
- Regularly monitor competitors' websites and highlight best practices and new trends.
- Mentor and coach Assistant Trade Manager and Ecommerce Assistant. Key Performance Indicators (KPIs):
- Regional ecommerce sales vs. budget and LY
- Revenue growth vs. LY
- Sessions with a product view
- Product page conversion
- Order conversion
- Failed search terms
- Sort order performance (click-through and convert)
- Timeliness of information provision to content and marketing teams
- Timeliness of key launches and site updates
- Organised and detail-oriented
- Strong numerical skills
- Can-do attitude with a drive for excellence
- Effective communicator and team player
- Experience managing people
- Resilient and customer-focused
- Extensive experience in a trading role
- Proficiency in Google Analytics, specifically GA4
