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Our client specializes in providing software solutions across a global marketplace. They are now seeking a Performance Marketing Analyst for a 16 month contract. Hybrid with 2 days/week in their central London offices.
Skills
- Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling and advertising effectiveness.
- Strong understanding of marketing channels ; SEM strategies, PPC and Digital Media campaigns , OOH and in-person events.
- Strong stakeholder management, partnership and influence.
- SMB marketing / FinTech.
- Able to connect multiple data sources and unearth patterns of meaningful insights.
Responsibilities
- Analyse their digital media channel data and how it links to lead quality.
- Measure effectiveness of online advertising campaigns and "Above the line" media in driving sales.
- Deliver insight to help optimise media spend.
- Implement digital attribution models.
- Work with their global partners to streamline the lead pipeline.
Benefits
- Long contract
- Global company
- Free breakfast
