- Extensive technical SEO expertise, with a proven track record driving commercial growth.
- Leading and managing SEO teams, cultivating talent while optimizing workloads and resources.
- In-depth knowledge of SEO principles and search engine algorithms, alongside proficiency with top-notch SEO tools.
- Adept at absorbing new techniques to fortify client search rankings against algorithm updates.
- Proven commercial mindset, making strategic decisions for client profitability and growth.
- Strong analytical skills and persuasive communication to deliver compelling SEO analysis to stakeholders.
- Proficiency in project management tools and web development languages to implement technical SEO recommendations effectively.
- Technical SEO Team Leadership. Lead and guide a team of Technical SEO Executives and Managers to achieve client campaign objectives while maintaining high-quality work aligned with broader business goals.
- Recruitment, Training, and Development. Recruit and train skilled personnel, conducting annual appraisals and recommending staff progression to support industry-leading skill sets.
- Innovation and Departmental Development. Stay updated on industry trends and collaborate to implement innovative service delivery and process improvements. Document and maintain technical SEO processes and guidelines.
- Technical SEO Consultancy. Provide expert technical SEO insight and recommendations to global clients, collaborating with development teams to integrate best practices into website development.
- Monitoring and Analysis. Utilize SEO tools to monitor website performance, analyze data, and make informed adjustments to the technical SEO strategy.
- Technical SEO Site Audits. Conduct technical SEO audits to address issues affecting organic search performance, such as crawlability, site speed, and structured data markup.
- Website Migrations. Lead technical SEO efforts during website migrations to minimize impact on search rankings and traffic, ensuring proper planning and execution.
- Collaboration. Work closely with SEO content creators, Digital PR, developers, and marketing teams to align technical SEO efforts with overall business goals.
- Reporting and Communication. Provide regular reports on technical SEO performance, communicating strategies and recommendations to non-technical stakeholders.
- Business Development. Provide commercially focused insights and lead pitch meetings for new business opportunities.
- Quality Assurance. Review technical SEO outputs to ensure alignment with best practices and overarching SEO strategy, avoiding negative impacts on client websites.