Digital Marketing Specialist

Digital Marketing Specialist ?Salary: £50,000Location: London Hybrid: 3x Per week onsite

Role Description:We are looking for someone competent in lead generation, primarily inbound conversions, so Marketing B2B experience, and examples in doing so, are a must. As a Digital Marketing Specialist, you'll be responsible for planning and executing comprehensive digital marketing campaigns across a variety of channels. Your expertise in platforms like LinkedIn, Twitter/X, and Google Ads, coupled with your knowledge of marketing automation and CRM, will be invaluable in achieving business goals.

Day-to-day Responsibilities:

• Conduct market research to identify target audiences and develop effective marketing strategies.
• Bolster digital marketing campaigns across social media, email, SEO, and SEM channels.
• Optimize paid search and social media advertising campaigns to maximize ROI.
• Create compelling content for social media platforms and email newsletters.
• Monitor website traffic and user behavior to identify optimization opportunities.
• Maintain consistent brand messaging across all digital channels.

What you need:

• Bachelor's degree in Marketing, Advertising, or a related field.
• 3-5 years of marketing experience, with a minimum of 2 years in Paid Media.
• Proficiency in Google Analytics, LinkedIn, and Twitter/X advertising.
• Experience with CRM platforms, preferably HubSpot.
• B2B marketing experience in Financial Services and Tech sectors.
• Strong SEO strategies.

Desirable:

• Familiarity with CMS like WordPress or similar.
• Photography and video editing software.
• Experience in graphic design or web designing.
• Knowledge of responsive design and UI/UX principles.
• Knowledge of French language or market.

This is a unique opportunity, with huge offerings after just 2 years of service with the organisation.

Apply today for immediate consideration!

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We Are Aspire Ltd are a Disability Confident Commited employer