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Salt are working with one of the UK's largest multi-partner loyalty schemes, seeking a skilled Digital Marketing Analyst to join the team on a 6-month contract. You will play a crucial role in analysing and optimising digital marketing efforts across a broad range of digital touchpoints.
- Immediate start, 6-month contract
- £300 - £375 per day, IR35 TBC
- Hybrid working in London
You will:
-- Analyse digital marketing performance and provide insightful and actionable recommendations to improve performance
-- Leverage your expertise of Adobe Analytics and Big Query to extract and analyse data effectively
-- Use your strong SQL knowledge to manipulate and query large datasets for insights and reporting purposes
-- Create meaningful data visualisations and actionable reports using Tableau
-- Lead or contribute to attribution analysis and incrementatlity projects to enhance the effectiveness of digital marketing campaigns
-- Collaborate closely with cross-functional teams to interpret data, identify trends, and provide actionable recommendations for campaign optimisation
You will need:
-- A minimum of 3 years of experience in digital marketing analytics
-- Proficiency in Adobe Analytics and Big Query
-- Strong SQL skills
-- Strong experience in delivering attribution analysis and incrementality projects
-- Experience using Tableau
