P+S Personnel are pleased to be working on behalf of our clients, who are currently recruiting a Marketing Executiveto join their team based in Lowestoft on a full time, permanent basis.
Job Description:
The ideal candidate will be responsible for developing and executing email marketing campaigns to drive engagement, increase sales and enhance customer retention. The Marketing Executive will also co-ordinate catalogue production and manage the photography and video production schedules to optimise our enviable marketing communication assets.
Main Responsibilities:
- Develop and execute email marketing strategies to drive engagement, nurture leads, promote products offered by the brands.
- Build compelling and personalised email content (newsletters, promotional campaigns and automated drip campaigns) using templates with copy writing and asset coordination.
- Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
- Ensure alignment of email content with overall marketing initiatives and brand messaging.
- Optimise email templates for maximum impact and deliverability.
- Oversee and continuously improve the customer journey.
- Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
- Stay up to date with email marketing best practices, industry trends, and regulations (e.g. CAN-SPAM, GDPR) to ensure compliance and maximise results.
- Coordinating key catalogue and brochure production through all stages including product selection, pagination planning, creative stages and final print.
- Responsibility for photography and video schedule and its co-ordination, i.e. photographer briefs, location selection, on-site shoot management and organising image library.
- Event & exhibition management and co-ordination.
Qualifications and experience:
- Degree in marketing, communications or related field.
- Minimum 3 years of experience in an email marketing role.
- Understanding of CRM.
- A/B testing and experimentation to improve email content, subject lines, and calls to action.
- Experience using ESP's.
Person Specification:
- Strong data analytical skills.
- Creative, with the ability to bring together eye catching marketing communications.
- Impeccable interpersonal, verbal and written communication skills.
- Highly organized, detail-oriented, and able to work effectively with colleagues.
Working Hours & Benefits:
- Monday – Friday.
- Company pension.
- Free on-site parking.
- Employee discount.
If this is a role you are interested in, please apply online ensuring your CV is up to date.