This role鈥檚 purpose is to drive and implement the overall digital marketing strategy. This role aims to increase brand visibility, drive web traffic, and generate leads through a range of digital marketing activities such as PPC, SEM/SEO, Social Media, and Email Marketing.
Experience
Experience as a Digital Marketing Manager focused on SEM/SEO/PPC.
路Experience with multiple paid platforms, e.g., Google, Meta, Bing.
路Expertise in using and manipulating paid search dashboards to optimise spend.
路Working experience with SEO tools e.g., AHREFs, SEMrush, and analytical tools e.g., Google Analytics, Webmaster Tools, and Data Studio.
路Hands-on experience creating content, conducting keyword research, and implementing backlinking strategies.
路Strong analytical and numeracy skills and confidence in translating large amounts of data into comprehensible or visual reports.