Growth Marketing Executive

Growth Marketing Executive

Location - Ramsgate, Kent

Salary - £30,000 per annum, DOE

Hours - Monday to Friday, 40 hours per week

Benefits - Option to work Hybrid after 3 months, 20 days holiday per year + bank holidays, opportunity for career advancement, share options after 12 months, trade bank holidays for extra annual leave, birthday and Christmas off.

Are you an ambitious individual who wants to join a rapidly growing company?

Do you have previous experience in Digital Marketing and Data Analytics?

Our client a rapidly expanding manufacturing start-up is looking to recruit a Growth Marketing Executive to become an integral part of their team supporting them in improving people's lives.

What your day-to-day as a Growth Marketing Executive will look like

• With your main KPI being customer attraction and onboarding, your focus will be a narrow field, high-impact approach.
• Effectively manage digital marketing efforts to attract new customers while adhering to dynamic KPI limits.
• Conduct bottom-up forecasts and establish valid marketing targets.
• Implement and oversee bottom-up calculated marketing initiatives across all marketing channels.
• Embrace a segmented test-and-learn approach focused on a comprehensive omnichannel user journey.
• Utilise the internal data warehouse to identify new customer acquisition opportunities.
• Deeply understand and focus on the combined effects of CR%, Traffic, AOV, and CPA KPIs.
• Develop short and long-term strategies to achieve forecasts while closely monitoring our progress.
• Manage your time efficiently to ensure all tasks are completed with the right quality and timeliness.
• Receive training in all aspects of SEO and ensure timely and optimised article deployment.
• Get trained in using Klaviyo, Shopify, Meta / Google Ads, and more for your role to grow your abilities overall.
• Learn to incorporate loyalty rewards, reviews, education, and more into user journeys to enhance performance.
• Receive training in basic CFO principles and learn to integrate the P&L into all marketing activities.
• Work efficiently and collaboratively with the retention marketing team, supporting them with data insights, tactic validation, and new opportunities.
• Maintain a balance between short-term and long-term initiatives, ensuring profitability for both.
• Strive to ensure maximum validity in all operations.
• You will not be required to handle graphic design or creative initiatives; these will be provided to you.

Person specification for the role of Growth Marketing Executive

• You enjoy helping people and have a genuine desire to do good in the world with your work.
• You will need to be comfortable with analysing data and being wrong on occasion.
• Previous experience in digital marketing and data analytics is essential.
• Must have the built-in mindset of ambition and drive.
• It is essential that you are analytically minded and competent with Microsoft Excel.
• Explicit understanding of "confirmation bias" and "validity" of marketing/data analytics.
• Due to the location of the role, you must drive and have access to your transport.

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