Back to search
The Consumer Insights Lead will be pivotal in driving strategic and tactical consumer research initiatives to support key FMCG brand growth. This role requires a seasoned professional who can facilitate profound shopper insights into consumer behaviour and market trends, identifying opportunities for brand and category growth.
Client Details
A leading player within the FMCG and Consumer category, with a globally recognised portfolio of brands. This role will provide hybrid working, 2 days per week in Berkshire.
Description
The successful Consumer Insights Lead will...
- Lead consumer and shopper insights research for strategic initiatives.
- Drive the integration of insights into brand strategy and marketing plans.
- Collaborate with cross-functional teams to ensure informed business decisions.
- Oversee research agencies to ensure timely and quality delivery of insights.
- Foster a culture of insight-driven decision making within the marketing department.
- Monitor and report on market trends and consumer behaviour.
- Develop robust, actionable insights to drive brand growth.
Profile
A successful Consumer Insights Lead must demonstrate...
- Proven experience in consumer and shopper insights or market research within the FMCG or Consumer industry.
- Excellent leadership and team management skills.
- Superior analytical abilities and strong communication skills; able to recommend opportunities for growth and create stories to drive and inspire trend-led business decision-making.
- Experience with research tools and methodologies.
Job Offer
A competitive package and an opportunity to join a leading global organisation.
