Content Manager

We our supporting our client in the Supply Chain, Logistics and Warehouse solutions industry with a Content Manager to join a dynamic marketing team. As a Content Manager, you will be responsible for developing and implementing comprehensive content plans across various channels. Your role will be pivotal in driving digital leads through organic and paid channels and enhancing the brand visibility through compelling content and copy. The offices are based in Wellingborough with 3 days in the office, 2 days working from home. Content Planning & Development

• Content planning - owner of the content plan for the brand and its products
• Google ads - creating and managing compelling Google Ads copy based on keyword research and managing the digital marketing agency PPC team to expand PPC effectiveness.
• SEO planning and delivery - working with the digital marketing agency SEO team to deliver increasing traffic volumes for the website and improved EEAT scores.
• With the Social Media Manager, create and deliver the Linked In strategy - paid and organic.

Copywriting

• Responsible for copy production for a range of assets - a combination of in house production by the jobholder, supported by freelance copywriter services where required, in house expert opinion and agency support.
• Manages the articles/whitepapers/press opinion commentary, ensuring that there is ongoing visibility and growth of followers/leads for content output.
• Researches and recommends newsworthy themes for new articles/content.
• Working with the Social Media Manager to create scripts/storyboards for video content.
• Copy production for landing pages - either produced inhouse or in conjunction with the digital marketing agency.
• Email campaign copy production.
• Campaign copywriting.
• With the Social Media Manager, produces compelling case studies for promotion on the website and other relevant channels.

Channel/Media Optimisation

• Implement and optimise SEO strategies to improve search engine rankings and drive organic traffic.
• Conduct PPC advertising test campaigns, ensuring cost-effectiveness and ROI.
• Align digital advertising with website content.

Agency Collaboration and management

• With the Marketing Director and Website Lead, manage the daily and weekly outputs of the digital marketing agency for SEO.
• Manage the plans and output of the digital marketing agency for digital PR and the mainstream PR agency. Generate and execute ideas for PR initiatives.

Ideally you will have:

• Ideally a mix of B2B and B2C experience
• Exceptional writing skills.
• Marketing or Digital Marketing qualifications
• Understanding of PPC, SEO, SEM, social media (Linked In experience essential), email marketing
• Strong understanding of brand image and tone of voice.
• Proven experience in writing for complex topics or businesses
• Proficient in using analytics tools to track and measure digital marketing performance.
• Excellent communication and collaboration skills.

If you have a strong background in content creation, copy writing, SEO, and digital marketing, and a creative mindset, we would love to hear from you.