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About the Role:An esteemed institution is seeking a Market Insights Manager to join its dynamic Marketing, Communications, and PR department. This role presents an exciting opportunity for a seasoned research professional with a passion for data analysis and an inquisitive nature. The successful candidate will spearhead the provision of market insights throughout the university, fostering evidence-based decision-making and supporting the strategic development of the institution's profile.
Key Responsibilities:
- Strategic Insight Leadership: Guide the university's product insight, leveraging market and competitor analysis to refine the program portfolio and align student numbers planning with recruitment goals.
- Brand Evolution Support: Regularly assess brand sentiment and the impact of promotional activities to enhance the university's brand recognition.
- Data Analysis and Sector Alignment: Explore sector data and market intelligence to pinpoint growth areas that resonate with the university's strategic objectives.
- Performance Analysis: Merge external market insights with internal data to evaluate subject performance, identifying strengths and opportunities within the academic offerings.
- Research Schedule Management: Develop and execute a comprehensive research agenda, including primary research, to inform critical institutional operations.
- Survey Analysis and Communication: Interpret pivotal survey results, such as the University's Decliners Survey, to uncover actionable insights for strategic improvements.
- Collaborative Research Tactics: Engage with stakeholders across the university to deliver robust research strategies that inform and guide decision-making processes.
Candidate Profile:The ideal candidate will possess a proven track record in designing and implementing a cohesive suite of research activities. Experience in advising senior stakeholders on market insights and utilising sector data to influence top-tier decision-making is highly desirable. A collaborative spirit and the ability to communicate complex findings succinctly to diverse audiences are essential.
What you need to do nowIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion about your career.
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