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Job Title: SEO Content Writer (Fixed Term - Maternity Cover)
Location: Marden / Home
Salary: £26,000 - £36,000 Competitive annual salary (experience dependent) and discretionary project-related bonus
Job type: Full-time / Contract, Monday to Friday (min of 8 hours a day, maximum 40 hours per week) between 8.00am and 5.30pm.
About the role:
This is a temporary position within Burtons Medical Equipment Ltd., primarily developing, curating and reviewing Editorial content for marketing activities. Working closely with the Head of Marketing & E-Commerce, and a team of Marketing professionals the Content Writer will deliver both digital and traditional marketing through various written content, according to project briefs and in line with the overarching marketing strategy.
Strong on and offline SEO knowledge is advantageous for this role, with the successful applicant playing a key role in creating compelling, optimised web content across our company website, as well as optimising existing content
Content to be created will range from promotional marketing material for products to articles to be published in the regular Burtons magazine 'Insight'. Using the wider Burtons expertise and outside sources to research topics, create style guides for the company's content, and writing content that helps drive conversions based on the organization's goals.
Industry experience is preferred but not required, however, a strong portfolio will be required to be submitted during the application process.
On occasion, the role may also include some supporting work for the wider Burtons Group, including but not limited to the following brands: Burtons Aquatics; Burtons Grooming; Burtons Vehicle Systems.
This is a great opportunity to develop and refine our brand in a kind and caring animal-focused market and be a part of a fast-growing marketing department.
Reporting directly to the Head of Marketing & E-Commerce.
Responsibilities:
- Write clear, distinctive copy for web, print, email, and social media, using the Burtons brand voice.
- Interpret marketing campaign briefs to understand project requirements.
- Plan, research and create relevant marketing copy and other marketing collateral for launching new and existing products.
- Collaborate with Burtons product experts, and the sales team, to create engaging, informative product descriptions.
- Gather and use industry research to ensure content is delivered in a relevant way for the reader, improving SEO along the way, helping the Burtons products to stand out amongst competitors.
- Conduct high-quality customer interviews and use them to deliver engaging customer testimonials and stories for our bi-annual magazine and website blog.
- Collaborate with company-wide employees to write clear, informative buyer guides for customers considering one of our products. This will include but is not limited to: Clinical Teams, Sales Representatives, Service Engineers, and Product Designers.
- Edit and proofread copy for other team members, including but not limited to: Social Media content, videos, graphics, and emails.
- Use SEO principles to maximise the copy's reach
Qualification and Skills:
- Excellent writing, editing and proofreading skills
- Exceptional grammar, punctuation and spelling
- The ability to transform facts and figures into content that captures our reader's attention
- Strong research and content-gathering skills
- A creative mind
- Collaborative spirit, happy to talk to and build relationships with company-wide employees
- Excellent time-management and organisational skills
- The ability to work to tight deadlines
- Ability to work independently and with a team
- Strong SEO knowledge and experience in content creation, including on and off-page SEO principles.
Desirable but not essential:
- Degree in Journalism, English, Marketing, Communications, or a related field
- Proven experience as a copywriter or in a similar role
- Experience with SEO
- Experience with HTML
- Clinical background within the Veterinary industry
Pay and benefits:
- Competitive annual salary (experience dependant)
- Discretionary project-related bonus
- 3:2 homeworking balance available
- Fixed term contract, 40 hours per week, Monday to Friday
- Countryside-based head office, within walking distance of mainline train station
- On-site car parking
- 33 holiday days per year (inc. bank holidays)
- Access to in-house photo and video studio
- External training budget available
Take the next step in your career by applying today.
Candidates with experience of; Marketing Analyst, Digital Marketing Analyst, Marketing Insights Specialist, Marketing Analytics Specialist, Marketing Insights Executive, Website Editor, Website Content Managing, Digital Marketing, Marketing Executive, Online Marketing Executive, Digital Marketing Executive, Marketing Campaign Executive, Marketing Coordinator, Digital Marketing Coordinator, Content Manager may also be considered for this role.
