Product Marketing Specialist

Product Marketing Specialist

24-month Contract   

Location: Warwick

Are you ready to take your marketing expertise to the next level?

Join us for an exhilarating 24-month journey where you'll play a pivotal role in building and delivering a compelling category go-to-market plan, ensuring appropriate positioning and messaging, backed up by a deep understanding of markets and the competitive landscape, and supported by customer insights.

Our client is a global organisation and world leading provider of innovative technologies to the automotive sector operating in over 24 countries.

Key Responsibilities of the Product Marketing Specialist

Market Analysis:

• Customer insight and research.
• Understanding of competitive and market landscape.
• Understanding of key market and channel trends.

Go-To-Market Strategy:

• Creation and ownership of customer-centric go-to-market strategy.
• Definition of appropriate segmentation, targeting, and positioning plans.
• Leadership in market launches of new products.

Category Communication Plan:

• Definition of key messaging.
• Leadership in implementation of category communications and content marketing plans.

Financial and Market-Share Growth:

• Implementation of tactics to achieve revenue, profitability, and market share growth.

Continuous Improvement:

• Category Subject Matter Expert (SME).
• Marketing leader for process development and implementation.

What We’re Looking for in the ideal Product Marketing Specialist:

• Qualification in Marketing and/or Business 
• Minimum of 3 years’ experience in a marketing role (category marketing / product marketing specialist / trade marketing), preferably in the Automotive Industry.
• Previous exposure to, and understanding of, the usage of key economic indicators, financial drivers & business metrics to generate strategies and produce positive results.
• Experience of working in a marketing environment in a multi-country role with a strong focus on customer interaction and engagement.
• Demonstrable experience and capability in turning trends, data, and insights into marketing strategies, tactics, and creative messaging.
• Keen problem-solving skills and a willingness to take on complex challenges.
• Excellent communication skills.
• A full UK driving licence as the role will involve travel.

Benefits for the successful Product Marketing Specialist:

• 25 days’ holiday plus bank holidays
• Healthcare plan (discounted medical and cash back scheme)
• Pension: company will match personal contribution plus 6% (up to a maximum of 9%)
• Bonus: 8% (dependent on annual company & individual targets being met)

If the sounds of the above and the potential of working for a global company excites you this could be the role for you!

To show your interest in the Product Marketing Specialist role please Apply Now with a copy of your CV. Should you be successfully shortlisted a member of our Team will contact you to discuss the role in more detail. All applications are treated in the strictest confidence.