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- Developing Social Media Strategy: Creating and implementing a comprehensive social media strategy aligned with the company's goals and target audience.
- Content Creation: Generating engaging and relevant content for social media platforms, including text, images, videos, and other multimedia formats.
- Managing Social Media Channels: Overseeing the day-to-day management of all social media channels (e.g., Facebook, Twitter, LinkedIn, Instagram, TikTok), including scheduling posts, monitoring engagement, and responding to comments and messages.
- Community Engagement: Building and nurturing relationships with the online community by actively engaging with followers, participating in conversations, and addressing inquiries and concerns in a timely manner.
- Analytics and Reporting: Using social media analytics tools to track key metrics, analyse performance, and generate reports to measure the effectiveness of social media efforts and inform future strategies.
- Campaign Planning and Execution: Planning and executing social media campaigns and promotions to drive brand awareness, increase engagement, and achieve specific marketing objectives.
- Staying Updated on Trends: Keeping abreast of industry trends, best practices, and emerging technologies in social media marketing to continuously optimize strategies and tactics.
- Collaboration: Collaborating with internal teams (such as marketing, sales, and customer service) to ensure social media efforts are integrated with overall marketing and business objectives.
- Social Media Advertising: Planning and executing paid social media advertising campaigns to reach target audiences, increase visibility, and drive conversions.
- Risk Management: Monitoring social media channels for any potential reputation risks or negative feedback and implementing strategies to mitigate or address issues as they arise.
- Budget Management: Managing the social media marketing budget effectively, allocating resources efficiently, and optimizing spending to maximize ROI.
- Building Influencer Relationships: Identifying and partnering with relevant influencers and brand advocates to amplify reach, increase credibility, and foster brand advocacy.
- Business Development: Identify and pursue new business development opportunities, nurturing relationships with potential clients and partners.
- Leadership: Lead and mentor a team of apprentices, providing guidance and support to foster their professional growth and development.
- Teamwork: Collaborate closely with the Managing Director to align marketing efforts with overall business goals and objectives.
- Proven experience in developing and executing successful social media and email marketing campaigns.
- Strong understanding of digital marketing strategies and best practices, with a keen eye for creativity and innovation.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with clients, colleagues, and stakeholders.
- Demonstrated leadership experience, with the ability to inspire and motivate a team to achieve exceptional results.
- Results-driven mindset, with a focus on delivering measurable outcomes and driving continuous improvement.
- Experience in business development and client management is advantageous.
- Competitive salary dependent on experience, with the possibility of commission and bonuses based on performance.
- Opportunity for professional growth and development in a dynamic and supportive environment.
- Collaborative and inclusive company culture that values creativity, innovation, and excellence.
- Chance to make a significant impact and contribute to the success and growth of a multi-award-winning company.
