Sr. Analyst, Marketing Operations

Job Summary

Job Description

Core Responsibilities

• Maintains deep understanding of cross functional business processes in order to build complex customer journeys (nurture campaigns) at all stages in the customer lifecycle.
• Helps to define success metrics for attribution in each new system or process and establishes a plan to track, monitor and measure the success of those metrics.
• Completes assessments of business processes and documents each of the following areas: problem statements, process flows, gap analyses and solution recommendations.
• Interacts closely with matrixed cross-functional teams (both field and corporate) in order to secure alignment.
• Diagnoses, corrects and documents issues, risks and problems using Quality Assurance (QA) practices.
• Design and optimize marketing database and campaign setup across multiple platforms, creative formats and target audience segments.
• Develop Salesforce data extensions and API calls to execute advanced marketing automation campaigns.
• Create effective email and landing page assets using HTML, CSS, AMPScript, and JavaScript coding languages.
• Develop SQL queries for marketing segmentation and advanced data filtering.
• Ensure campaign implementation follows organizational and marketing technology guidelines.
• Enhance campaigns using data, learnings from previous campaigns, and industry trends.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

• Additional Responsibilities

• Organize, coordinate, and monitor team projects.
• Assist and train other end-users of marketing software on setup best practices
• Enhance and maintain process documentation and the marketing Data Dictionary

Additional Requirements

• 5-7 years marketing automation experience
• Attention to detail
• Experience with an Enterprise level email marketing platform (Salesforce Marketing Cloud and/or Marketo)
• Excellent communication skills and ability to think on your feet
• Ability to translate technical concepts into digestible business requirements for stakeholders
• Self-motivated and creative thinker
• Regularly attends training or reads to stay current on new marketing operations trends
• Strong problem solver with project management success
• Enjoys managing multiple projects at once
• Ability to work in a time-sensitive and high-volume environment
• Preferred: Salesforce Marketing Certifications
• Preferred: Experience using Salesforce product suite (Marketing Cloud, Data Cloud, Media Cloud, Marketing Cloud Personalization, Media Planning, and/or Marketing Cloud Intelligence)

Preferred Skills

• HTML
• CSS
• AMPScript
• AMP for Email
• JavaScript
• SQL
• API (SOAP/REST)

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Certifications

Salesforce Marketing Cloud Developer

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Salary:

Pay Range: This job can be performed in Colorado with a Pay Range of $70,422.32 - $116,196.83

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.