Marketing Executive

PPC MARKETING EXECUTIVE

**PLEASE NOTE. This role requires you to work from our office based in Barnstaple, North Devon. Please only apply if you are happy to work from this location**

This is a newly created position and an opportunity for a highly motivated and talented individual to join our friendly team and play a pivotal role in the continued growth of our business. This is an office-based position where strong working relationships are valued.

JOB DESCRIPTION

We are seeking a highly experienced paid search marketing specialist who will work in our offices located centrally in Barnstaple.

This is a newly created role aimed at bringing the paid search advertising in-house.

• Salary: £36K - £40K - depending on experience
• Job Type: Permanent
• Monday to Friday - flexitime (part-time and job share would be considered)
• Start date: ASAP

Accident Compensation Helpline is a long-established claims management company and is regulated by the FCA. We provide a marketing service to our panel of specialist law firms throughout the UK.

RESPONSIBILITIES

• Manage and oversee the performance of our Google Ads account in order to ensure optimal results and increase ROI and business growth. We have a major Google Ads account with a 7-figure budget and so a highly experienced and talented individual is required.
• Analyse performance data to optimize and improve targeting, messaging, creative, and overall performance and increase lead generation.
• Candidates must have extensive experience of managing Search, Shopping, Pmax and Display campaigns.
• Create and monitor effective benchmarks for measuring the impact of online marketing, and analyse, review, and provide weekly reports to management.
• Keep up to date with latest industry trends, tools and best practices in order to drive continuous improvement to the business.
• Identify other areas of paid search and marketing opportunities.
• This role will include all the normal paid search management duties.
• The successful applicant will also be assisting with the paid search activities of our fledgling ecommerce luxury homewares company and assisting with other marketing activities.

There will be opportunity for career progression for the right candidate, as we continue to grow the marketing department.

SKILLS AND EXPERIENCE - REQUIRED

• Extensive experience of managing Google Ads accounts.
• Excellent working knowledge and experience of Google Analytics.

SKILLS AND EXPERIENCE - DESIRABLE

• Website optimisation skills.
• Creative content writing skills, innovative and digitally smart.
• Knowledge and experience in SEO.
• Experience in using a web CMS (Wordpress Elementor/Woocommerce).
• Social media advertising experience.

With over 20 years' experience we are proud to be a leading claims management company with a stellar reputation, boasting the highest rated reviews in our business with a Trustpilot rating averaging 4.9/5.0

• Contact: Samantha Leeming
• Reference: Totaljobs
• Job ID: 102225845