- Develop and implement targeted trade marketing strategies to support product launches, seasonal campaigns, and national promotions.
- Collaborate with sales leaders to design and deliver customer-specific marketing toolkits and POS materials.
- Own the trade show and events strategy—identifying opportunities, managing logistics, and delivering impactful presence.
- Build and maintain strong relationships with trade partners, enhancing brand visibility and loyalty.
- Track campaign performance and ROI, using data to inform future activity and investment decisions.
- Work closely with product, digital, brand and creative teams to ensure alignment across marketing touchpoints.
- Lead customer communications in line with the brand's tone and positioning.
- Manage and develop a small team while working cross-functionally with senior stakeholders.
- 3–5 years' experience in trade marketing, ideally in the bathroom, interiors, or home improvement sectors.
- A strong understanding of retail channels, customer behaviour and merchandising strategy.
- A track record of delivering trade campaigns that drive commercial impact.
- Excellent stakeholder management, project leadership, and analytical skills.
- A hands-on team leader with the ability to influence and drive change.