- You will be responsible for developing and implementing comprehensive CRM strategies to drive customer engagement, retention, and loyalty.
- Manage and optimise the Emarsys CRM platform to deliver personalised and targeted communications across multiple channels.
- Analyse customer data and behaviour to identify trends, insights, and opportunities for optimisation.
- Collaborate with cross-functional teams including Sales, and Product to align CRM initiatives with business objectives.
- Proven experience in CRM management, preferably within the transportation, travel, or service industry.
- Extensive experience with Emarsys or similar CRM platforms is required.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
- Excellent project management skills with the ability to prioritise and manage multiple initiatives simultaneously.