Back to search
My client a high-profile household name, are seeking an experienced Brand Manager to support their established marketing department as they grow their portfolios.
Hybrid working (pending training and probation) will be considered for the right candidate.
Due to the location of their offices, the successful candidate must hold a Full UK Driver's License with access to their own vehicle. They not accessible via public transport.
As Brand Manager you will be responsible for building the brand and image of my client's organisation and its products. You must have experience with product and advertising placement alongside liaising with both internal and external Marketing professionals.
Key Responsibilities:
- Full responsibility for the product portfolio in territories internationally from Europe to Australia - from developing the marketing plan through to implementation and evaluation of activities
- Regular reporting of performance and KPIs to senior leadership team
- Recommending strategies to position the brand for growth
- Budget Management and responsibility
- New packaging development and alignment with technical team for global compliance
- Lead consumer insights for different target audiences and communities in key territories
- Strategic brief and coordination with global social media and .com managers to optimise existing digital channels
- Close relationship with Director of Sales and trade marketing managers / distributors in local markets to achieve sales targets
- Analysing brands of competitors, consumer trends and shopping behaviours
- Designing and supervising content such as press releases, artwork, print and digital media
- Achieving profit targets, timelines and budgets
- Assisting in the design of retail packaging and in the creation of in-store marketing displays
- Working with advertising agencies to manage the brand's marketing campaigns
- Maintaining and growing the brand's affiliations and partnerships
About you:
- Required: Degree level qualification to 2:1 standard. Desirable: CIM, other marketing qualification or MBA
- Required: FMCG experience in global markets
- Interest or experience within the Food Industry desirable
- Team player with excellent communication and leadership skills - working with a wide range of stakeholders in the UK and Spain Entrepreneurial with "can do" attitude and drive to get things done
- Flexibility to adapt to changing business environment
- Understanding of commercial context and brand management (full marketing mix)
- Analytical and data analysis skills to provide business insights and translate into recommendations/ actions
- Creativity
- Strong organisation and project management skills - ability to work independently.
